Marriott International announced today the introduction of Moxy Hotels to the U.S. The new and contemporary brand, first launched in Europe, is entering the market in a bold way, with eight identified projects slated for major metropolitan locations, including New York City (Chelsea, Mid-town and Lower Manhattan), San Francisco, Seattle, New Orleans and Chicago.
Moxy Hotels was launched in fashion forward Milan last September and more hotels are set to open across Europe in Germany (Munich, Frankfurt and Berlin); Denmark (Copenhagen); and the United Kingdom (London) over the next two years.
“Moxy fully embraces today’s contemporary traveler and welcomes guests with its style, design and attitude,” says Tina Edmundson, global officer, luxury and lifestyle brands. “Moxy clearly resonates with the young and young at heart – it’s fun, edgy, and social, all with a youthful spirit.”
“We have implemented a development strategy across North America in locations that meet the Moxy mantra – high performing markets and urban locations popular with millennials,” adds Eric Jacobs, chief development officer. “We are focusing on travelers looking for comfort, distinct style and affordability.”
Moxy’s first New York property will be created by the world-renowned design firm Yabu Pushelberg. George Yabu and Glenn Pushelberg are well known for delivering the unexpected and are dedicated to designs that reflect an imaginative, thoughtful and honest approach. For future Moxy hotels, the design aesthetics will embody the ethos of the brand and the personality of the local market.
Moxy’s inviting lobbies are crafted to be highly social spaces with a high-energy lounge, 24/7 self- service grab and go, ample plug-ins for personal devices, free and furiously-fast Wi-Fi, and the Moxy Digital Guestbook for streaming videos and pictures via Instagram. Each hotel is also equipped with a library and plug-in zones that invite a quiet read or a brief web browse. Guest rooms will offer keyless entry, screen-casting and motion-sensor lighting.