ME London has signed a two-year deal as the official hotel partner for The BRIT Awards. This exciting charitable partnership is set to be the first of many to come for the recently-launched hotel.
ME London will host a number of artists and forge partnerships throughout the contract period, pledging to raise money through various donations and initiatives. ME London’s donations will go to The BRIT Trust – the UK’s music industry charity, which works to support young people in music and education. The main beneficiaries of BRIT Trust funding include the BRIT School – the only free Performing Arts School in the UK – and Nordoff Robbins Music Therapy.
Fabio Gallo, general manager of ME London says: “This charitable partnership is the perfect fit with the hotel, flagship of a brand built around the concepts of music, urban culture and fashion, and we look forward to building a long-term relationship with The BRIT Awards.”
John Craig OBE, Chairman of the BRIT Trust said: “The Trust is delighted to be the chosen charity for ME London. We are excited by the prospect of working together to promote BRITs, Classic BRITs, BRITs Icon plus the emerging talent graduating from The BRIT School.”