Miiro has announced the appointment of Stefan Ludwig as the General Manager of The Mansard, which joined the portfolio in December 2024. Effective from 1st April 2025, Stefan brings an exceptional background in luxury hospitality, with almost twenty-six years’ experience in the industry.
With a career spanning the globe, Stefan has honed his expertise with prestigious brands such as Ritz-Carlton, Kempinski, Fairmont and Almanac Hotels, making him a leader in curating extraordinary guest experiences. He joins Miiro from the renowned Gstaad Palace Hotel in Gstaad, Switzerland, where he held the role of Director of Sales and Marketing and Deputy General Manager. Here, Stefan collaborated with cross-functional teams to launch new products and experiences, in addition to developing a refreshed positioning of a legacy luxury hotel.
In his new position at The Mansard, Stefan’s dynamic leadership, passion for hospitality and knowledge of the local area will further enhance the hotel’s position as a leading luxury destination and bring the Miiro brand to life in Gstaad. On being appointed General Manager, Stefan said, “I am delighted to join the Miiro brand at a time of expansion, we certainly have an exciting future ahead at The Mansard and I am honoured to be playing a part in shaping this future.”
Now a true local in Gstaad, Stefan is passionate about everything this Alpine neighbourhood has to offer, from its stunning natural beauty to its strong sense of community.
As part of this reorganisation, Martin Bieri will transition his responsibilities as Managing Director on April 1, 2025. Additionally, Michel Wichman will exit as a shareholder of The Mansard as of the same date.
The Mansard is situated in the heart of Gstaad, Switzerland – an iconic alpine resort nestled into the Bernese mountains. With an enviable location on the promenade, the hotel is perfectly positioned for those wanting to explore the great outdoors, uncover the charm of the neighbourhood, or simply unwind in the serenity of the mountains from the comfort of the hotel.
The property is open year-round and is home to brilliantly considered guestrooms, a lively brasserie, and Gstaad’s only rooftop bar. Additionally, its interiors take inspiration from the surrounding environment, embodying a blend of traditional alpine architecture with contemporary chalet design elements to create a warm and welcoming escape.
The Mansard marks the third opening from Miiro, following the success of the lifestyle group’s first property launches; Le Grand Hôtel Cayré in Paris and Borneta in Barcelona in 2024, in addition to the upcoming openings Templeton Garden in April 2025, Miiro Palais in Autumn 2025 and Miiro Maria Theresia in Winter 2025.
