Minor Hotels and NH Hotel Group have announced the signing of an agreement to operate the Villa Padierna Palace, a hotel located in Marbella in the south of Spain.
The property is owned by the Villa Padierna group and will be managed with immediate effect under a variable lease agreement.
Following Minor Hotels’ acquisition of NH Hotel Group in October 2018, this agreement will see the first integration of the two companies’ portfolio of brands, with Villa Padierna to be rebranded to Minor Hotels’ core luxury brand Anantara Hotels, Resorts & Spas in the coming months.
Minor Hotels and NH Hotel Group have successfully started to implement key integration strategies, bringing all of their hotel brands under a single corporate umbrella, now with presence in over 50 countries worldwide.
Two key integration initiatives include the transfer earlier this year of Minor Hotels’ Portugal and Brazil operations to NH Hotel Group to benefit from scale and geographic expertise and aligning Minor Hotels’ and NH Hotel Group’s brands so that the geographic operating clusters can best capitalise upon brand expansion and rebranding opportunities.
The signing of Villa Padierna and upcoming rebranding to Anantara, to be managed by NH Hotel Group under the guidance and brand oversight of Minor Hotels and with the combined leadership and expertise of both companies, is the first milestone in the materialisation of this strategy.
