East London lifestyle hotel, Hart Shoreditch Hotel London from Curio Collection by Hilton was unveiled last month. Designed in collaboration with London based interior design consultancy Fabled Studio, the126-room property will seamlessly blend the vibrant heritage and modern-day creativity of East London, through its thoughtfully designed spaces.
Drawing inspiration from East London’s past as a centre for craftspeople and makers, the hotel’s one-of a- kind design is deeply rooted in showcasing the industries that thrived there including furniture makers, metal workers and silk weavers. In keeping with the Curio Collection by Hilton portfolio, the hotel will give visitors to London the chance to experience one of the city’s most sought-after neighbourhoods and discover its unique history.
Hart Shoreditch takes its name from one of the building’s previous occupants, The Harts, who were cabinetmakers in the 1800’s. The distinctive space encapsulates East London’s rich industrial and artisan past. Design details including a steel re-bar and copper staircase, and contemporary, bespoke mahogany lights have been designed to replicate cabinetmaker’s boxes and pay homage to the building’s earlier artisan life.
Soft textures, furnishings and warm lighting will guide guests through to Tavla, the hotel’s bar where guests and locals alike will be encouraged to relax and spend time throughout the day and into the evening. Here, textured woven stools are mixed in with lounge chairs in muted tones and softened textures giving the space a modern, residential feel. The restaurant BARBOUN, boasts an industrial-luxe aesthetic with rattan and Thonet-style chairs and partitions inspired by the Victorian furniture makers workshops of Great Eastern Street. Warmth and softness is brought into the space through natural linen café curtains, drapery in deep oxblood and upholstery in nude leather; as well as the asymmetric architecture of the vast timber ceiling replicating the beamed structure of a factory warehouse. A striking steel re-bar and copper staircase sits towards the back of the space along with a central cascade of moon chandeliers.
Guests can choose from nine room and suite categories, all of which feature a soft and elegant colour palette of white and grey with striking burnt orange and deep green accents. Predominantly contemporary in style with copper mirror detailing and simplistic modern furnishings, the guestrooms are warm and inviting with subtle design details throughout such as saddle-stitched leather strapping and copper rendered marmorino textures. Copper leafed bedside mirrors are embossed with woven lace etchings in a nod to the deep-rooted Huguenot history of nearby Spitalfields. Bathrooms feature a combination of materials which come together to create a sophisticated, urban space. Luxurious marble showers and rolltop baths with impressive views across Shoreditch are complimented by contrasting concrete vanities, herringbone flooring, bold geometric tiling and paired back brass detailing.
Steven Saunders, co-founder and director of Fabled Studio, comments: “We set out to create a brand-new identity for a Shoreditch hotel and restaurant/ bar by delving deeper into the stories and history that the East End has to tell. Gone is the tired aesthetic of exposed graffitied brick walls, filament lightbulbs and mis-matched furniture to create a bright, fresh and life-affirming space. Natural textures and a muted architectural colour palette create a crisp canvas which we have dressed with soft sage velvets, woven linens and Kilim patterns to offer an elegant and mature space to enjoy.”
Hart Shoreditch is also home to two unique meeting spaces which have been designed to emulate the look and feel of 18th century Huguenot townhouses synonymous with East London and its silk weaving past. A classic London aesthetic intertwined with modern textures and details set against soft green walls.
Located in the heart of Shoreditch on Great Eastern Street, the hotel is conveniently situated just a moment’s walk from Shoreditch High Street underground station and within walking distance of the neighbourhood’s independent boutiques, vibrant bars, restaurants and famous markets such as Brick Lane and Spitalfields.
