Next Hospitality Group has announced a spin off partnership and formed next|brand. The new company is focused on representing and creating quality, niche restaurant, bar and lounge branded concepts, whilst – where the market demands – creating new branded concepts.
Next Hospitality Group can now provide and co-ordinate the complete scope of services to fully open new food and beverage concepts from initial market studies, complete concepting, design and relevant brand options.
next|brand currently represents: Vinum by Riedel, 1823 Ronnefeldt Tea Lounge, Megu, GQ Bar, Vogue Café, Tatler Club and Luce Restaurant and Lounge.
next|brand CEO, Harry Littlewood, says: “Branded food and beverage is becoming an emotive part of lifestyle, therefore when Russell identified this niche gap it was a natural step for Next Hospitality Group to take. By representing a diverse and niche group of brands, Next Hospitality is able offer its clients another fundamental service within the scope of quality food and beverage concepts.”
Next Hospitality Group CEO, Russell Paine, adds: “We are thrilled to launch next|brand headed by Harry Littlewood, who – with his extensive experience in brand representation and decades spent in Asia Pacific – will add an exciting new dimension to Next and provide added value for our clients and extend the boundaries of our food and beverage concepting capabilities.”