next|brand, a part of Next Hospitality Group, has entered into an agreement with the Frescobaldi family – a Florentine wine making family with 30 generations dedicated to the production of the finest Tuscan wines – to create the ‘LUCE restaurant & lounge concept’ and represent the ‘LUCE restaurant & lounge’ throughout Asia, Middle East and Europe.
next|brand holds exclusive rights for the creation of the ‘LUCE restaurant & lounge’ global concept and to represent the ‘LUCE restaurant & lounge’ throughout Asia, Middle East and Eastern Europe. Specialising in branded food and beverage concepts, next|brand plans to open the ‘LUCE restaurant & lounge’ at select hotels as well as at free-standing locations.
LUCE currently has a Michelin Starred restaurant, which it has held for five years consecutively, at the Intercontinental, Howard Street, San Francisco. LUCE is also located in Bangkok and Moscow.
“The appreciation of wine is increasing globally and we are now seeing exciting new markets opening up hence we are extremely happy to be partnering with such a prestigious wine making family in order to develop and represent the restaurant and lounge concept named after one their most prestigious labels,” says next|brand Co Founder Harry Littlewood.
“Next Hospitality Group prides itself on working with prestigious companies, who are recognised among the best in their respective fields of expertise,” says Next Hospitality Group CEO, Russell Paine. “The Frescobaldi family has been producing the finest Tuscan wine for 700 years and own five estates in Tuscany and distribute their wines to 75 countries worldwide. LUCE is one of their estates founded by the Frescobaldi family and Robert Mondavi and is one of Italy’s highest rated wines, thus we are extremely pleased to be partnering with their family in order to concept and create their LUCE restaurant & lounge brand.