Foundation Portland – the latest venue to be launched by the rapidly expanding Foundation Coffee House brand – will open at 11 Portland Street this December.
Occupying a prime location opposite Piccadilly bus station, the space is part of the Aviva Investors portfolio.
Owned and operated by award- winning design and branding studio NoChintz, visitors to Foundation Portland can expect design-led backdrops where people can work, relax or socialise – reinterpreted to serve the new location’s high footfall and smaller footprint.
The space will offer a brighter and fresher surround than its sister destinations, with bespoke lighting, a raw but polished aesthetic and an added focus on the take-out options best suited to Portland Street’s bustling thoroughfare.
“As a design practice operating its own food and beverage business we are lucky to be able to approach new ventures with a real understanding of how much design, atmosphere and quality matters; I think that’s part of the reason we have had so much success,” says Dominic Beardwell, director.
“We are planning to grow the business organically but at the same time we do have our eye on continuous expansion. We are conscious not to create identikit environments, so as we develop across the city you’ll find that underlying Foundation philosophy wherever you go, but realised through design and service that meets the needs of a particular area or a specific demographic.”