New-York based hospitality company, Sydell Group, is poised to open NoMad London on 25th May.
As the first international property for The NoMad Hotel brand, the hotel is situated in the historic former Magistrate’s Court, opposite The Royal Opera House, in the heart of London’s West End.
NoMad London takes residence in the Grade II-listed building famously known as The Bow Street Magistrates’ Court and Police Station. This is the brand’s most intimate property at 91 rooms including 21 suites, centred around several exquisite dining and drinking spaces in the NoMad tradition.
In collaboration with New York-based interior design studio, Roman and Williams, the transformation of the historic 19th century building draws inspiration from the building’s history and its location in Covent Garden, as well as exploring the artistic and cultural connection between London and New York.
Grounded in this narrative, and an ethos rooted in creating voltage by uniting complementary forces, the masculine character of the historic architecture is animated with interjections of femininity, glamour, and a cosmopolitan spirit. This is expressed through richly textured fabrics, aesthetic woodwork and ethereal murals.
“The spirit of the London NoMad is collected and fundamentally residential,” comments Robin Standefer, co-founder of Roman and Williams. “It embraces a New Romanticism that has a powerful contrast with the grit and strength of the courthouse. From rich textured textiles to aesthetic inspired woodwork to ethereal murals, the space evokes a grand residence but always tempered with a bohemian spirit that Stephen and I infuse into every Roman and Williams project.”
Stephen Alesch, co-founder of Roman and Williams, adds: “With all our projects we want people to feel comfortable and curious. On a journey of discovery that is familiar even if it’s from a dream they may have had. The Nomad is meant to be beautiful, bohemian and evocative all at once. The building is so powerful and remarkable that you are embraced by its strength, while the rich and textured interiors balance the bones.
“There is a tension between this muscularity and softness that creates a powerful narrative for the guest. There are many stories to discover and hopefully to create.”
In terms of the F&B offering, The NoMad Restaurant is housed in a lush, light-filled atrium evocative of an Edwardian greenhouse and is open five days a week (Tuesday to Saturday). Side Hustle is NoMad’s version of a British pub with a decidedly New York sensibility and a playful spirit, serving a menu of sharing plates paired with an agave-based list of spirits created by legendary mixologist Leo Robitschek and the award-winning NoMad Bar team.
The Library is the living room of the hotel where guests can enjoy light fare, coffee and tea, and cocktails amidst a thoughtful collection of books. Coming further down the line, Common Decency, is the first-ever NoMad lounge, and is nestled in a subterranean playground, offering a lively East London style craft cocktail bar complemented by elements of West End establishments.
NoMad London also offers over 9,000 square feet of elegant and adaptable space for weddings, events, meetings and private dining.