Orchid has created a new umbrella group of quality pubs called Do Drop Inns. Inspired by the group’s Dew Drop Inn pub in Oxford, Do Drop Inns will be rolled out early this year, offering a customers a recognisable hallmark synonymous with a traditional pub.
“The Dew Drop Inn epitomises everything a good British pub should be about – it’s a community local for regulars with plenty of character, cask ale, a warm welcome and great food – and those are exactly the traits that all our Do Drop Inns will display,” says Simon Dodd, commercial and people director at Orchid Group. Each pub under Do Drop Inns will retain its individuality and name, but by being part of the Do Drop Inns we can assure customers of high standards in every area across every single pub.”
There are 30 pubs under the Do Drop Inns umbrella, and as the new incarnation of the Modern British division it could become one of the most profitable sectors for the pub company.
Rose Inn in Southend-on-Sea, Essex, is one of the 30 pubs to be named under the Do Drop Inns umbrella
