The first quarter of 2013 has seen the culmination of a three-year, £40m investment programme in the portfolio of 24 Park Inn by Radisson hotels in the UK and Ireland – the biggest investment in the brand since its launch in 2004.
A number of hotels has been dramatically transformed – from the lobby at Park Inn by Radisson Bedford, to the restaurant at Park Inn by Radisson Northampton and the striking waterfront bar at Park Inn by Radisson York.
Park Inn by Radisson Telford is now a real showcase for the brand. £3.2m has been spent on a complete transformation of the hotel, covering all 153 guest bedrooms, the guest reception and lounge area, the bar, the restaurant and the games room, as well as public areas and the hotel’s health club.
Richard Moore, area vice president for 48 Carlson Rezidor hotels in the UK and Ireland, comments: “2012 was a real year of change for the brand in the UK. We’ve come a really long way, and we are building a collection of hotels we can be genuinely proud of.”
Functionality, flexibility and ease of use were pivotal in the product development and design phase of the refurbishments. New elements include bed headboard integrated technology and modular furniture in the guest rooms, a welcome desk – rather than a reception – self check-in desks, Liv-inn Rooms for socialising at all hours and a 24/7 food kiosk.
“We recognise that today’s travellers want to take control of their hotel experience,” Richard says. “In much the same way as the industry unbundled package holidays years ago, we are enabling our guests to use our hotels in a way that works for them. People want to meet, eat and connect. It’s as simple as that.”
