Parker & Farr, a leading UK manufacturer of luxury sofas and upholstery, is set to open its London flagship showroom this month. Located in Chelsea, the showroom will welcome customers to view a selection of striking handcrafted furniture from the company’s new and established collections.
Recognised for authentic British craftsmanship and unique detailing in each and every piece, the new showroom is set to reflect the brand’s quality, luxury, inspiration and bespoke service. The flagship space will be set over two floors and feature Parker & Farr’s latest beautiful designs. A superior design service will also be offered in-house.
To accompany and enhance its new showroom, Parker & Farr will collaborate with leading interiors specialists to create spectacular shop window displays at the front of the store, styled at different times of the year to reflect seasonal events or special dates.
For those with a true appreciation for design, history and heritage is synonymous with Parker & Farr. The company has used skilled craftsmen and upholsterers, who preserve traditional methods, to create their ‘works of art’ for over 60 years.
“We are thrilled to be opening our first London showroom in such a premier location, which serves as one of the main design districts in the city,” says Tony Crinion, MD of Parker and Farr Furniture. “We believe we’ve got something really special to offer our customers; they will be able to come to the showroom and experience the quality and craftsmanship of our unique range of products. Opening a showroom in London will also give Parker & Farr a great opportunity to build relationships with the design community and take part in all the wonderful events that happen this side of London.”