M Social Singapore – a new lifestyle design hotel situated along the historic and picturesque Singapore River – is set to launch this month. Overlooking the vibrant Robertson Quay enclave, the hotel is part of an integrated development which includes UP@Robertson Quay, a luxury apartment project developed by City Developments Limited.
Representing the first hotel for the new brand, M Social Singapore is the work of world-renowned designer Philippe Starck. Emphasising community experience in a contemporary yet casual setting, the new hotel features 293 guestrooms, a restaurant and bar and rooftop pool.
Philippe Starck has used a ‘democratic design’ concept, whereby spaces around the hotel are designed to be accessible and flexible to guests’ needs, with an underlying theme of comfort. “M Social will be the new and vibrant place in Singapore where elegance, creativity and technology meet to offer a unique experience to our global smart tribe,” says Philippe.
The hotel features a selection of open spaces where guests can socialise, all embellished by fully customised art and design elements. The entrance to the hotel is marked by sculptures of two bronze peanuts while patterned tiles create a sense of playfulness upon arrival. The front of house team is dressed in Uniqlo; the first time the Japanese brand has collaborated with a hospitality brand.
The design-led guestrooms span 10 floors and are available in four different categories: The Nice Room, The Nicer Room, The Big Room and The Bigger Room.
Kitted out with luxurious pashmina throws and deluxe carpets, each room provides a stylish sanctuary in which guests can relax, the neutral hues a contrast to the vibrant communal spaces downstairs.
High ceilings characterise all rooms, with additional features including the leafy terraces that come with The Nicer Room and duplex-style Bigger Room, the creepers and shrubbery standing out against the concrete backdrop. Another distinctive feature is the signature V-shaped ceilings of The Nice and Nicer Rooms.
M Social Singapore embraces technology. It is the first hotel in Singapore to offer a self-check-in kiosk in to ensure a quick, streamlined process, and located within each guestroom is a complimentary smartphone amenity that comes with unlimited data and calls both locally and internationally. Guests are welcome to take this out with them, exploring the city using the preloaded city guide.
Located within M Social Singapore is Beast & Butterflies, a restaurant and bar with an open kitchen, big communal tables and striking artwork designed to stir conversation.
“We’re delighted to be launching M Social in Singapore, it’s great for the millennial market and reflects our departure into lifestyle hotels,” says Paul James, senior vice president of global marketing and branding at Millennium Hotels & Resorts. “As the first hotel for the new brand and with plans to expand in Asia and beyond, it’s a really exciting time for us.”
