2022 looks bright for Radisson Hotel Group, as it culminates the year with numerous milestones in Africa over the past 12 months.
The Group set a record in the continent this year with 14 signings to date, adding over 2,500 rooms to its African portfolio.
These included ten additional hotels in one of the key African focus countries, Morocco; the introduction of two new brands to the country with the signing of Radisson Hotel Casablanca Gauthier La Citadelle and Lincoln Casablanca, a Radisson Collection; numerous new market entries, such as the Group’s debut in Djibouti with Radisson Hotel Djibouti and the introduction of the Radisson Individuals brand in Africa with the Earl Heights Suite Hotel, a member of Radisson Individuals in Accra, Ghana.
Hotel conversions have accounted for over 70% of these signings, which provide the Group with a solid pipeline but also exemplifies the success from Radisson Hotel Group in providing tailored solutions for existing hotels seeking operational improvement
The Group has also opened five hotels to date this year, including Africa’s second Radisson RED in South Africa and the brand’s debut in Johannesburg as well as four Radisson Blu resort offerings in Morocco, further demonstrating the growth in leisure demand and the ability for the Group to respond to that trend.
Serviced apartments have continued to show resilience during the pandemic and Radisson Hotel Group has equally grown this segment with two standalone serviced apartments added to the portfolio across Africa.
The Group’s expansion places them firmly on track to boost the current African portfolio of almost 100 hotels currently in operation and under development to its ambition of 150 hotels by 2025.
“2021 has been a record year of numerous milestones for us in our expansion across Africa, from market entries to further establishing critical scale in key focus markets,” comments Ramsay Rankoussi, Vice President, Development, Africa & Turkey at Radisson Hotel Group. “We have led the market share this year in terms of new signings across the industry and those achievements demonstrate our continued focus and the clear execution of our established strategy.
“In 2022 we aim to leverage this momentum with the same priorities within our identified key markets such as Egypt and Morocco in North Africa; various countries such as Nigeria, Ghana, Ivory Coast and Senegal within West and Central Africa but also reinforcing our presence in South Africa and its neighboring countries. Our strategy over the next twelve months includes the expansion of our African resort offering and continuing the trend in conversions, while we remain supportive and responsive within our owners community as we look towards the recovery of our industry.”