Hospitality InteriorsHospitality Interiors
  • News
  • Articles
    • Interviews
    • Products
    • Profiles
    • Projects
    • Resources
    • Trends
  • Magazines
    • Issue 109 – Sept/Oct 2023
    • Lighting Supplement 2023
    • Issue 108 – July/August 2023
    • Issue 107 – June 2023
    • Bathrooms Supplement 2023
    • Issue 106 – Mar 2023
    • Issue 105 – Feb 2023
    • All Recent Issues
    • Archive Issues
  • Events
  • Email Newsletters
  • About Us
    • Advertise
    • Contact Us
LinkedIn Twitter Instagram
Hospitality InteriorsHospitality Interiors
Subscribe
  • News
  • Articles
    • Interviews
    • Products
    • Profiles
    • Projects
    • Resources
    • Trends
  • Magazines
    1. Issue 109 – Sept/Oct 2023
    2. Lighting Supplement 2023
    3. Issue 108 – July/August 2023
    4. Issue 107 – June 2023
    5. Bathrooms Supplement 2023
    6. Issue 106 – Mar 2023
    7. Issue 105 – Feb 2023
    8. All Recent Issues
    9. Archive Issues
    Featured

    Hospitality Interiors: Issue 109 – September/October 2023

    22 September 2023
    Recent

    Hospitality Interiors: Issue 109 – September/October 2023

    22 September 2023

    Hospitality Interiors: Lighting Supplement 2023

    22 September 2023

    Hospitality Interiors: Issue 108 – July/August 2023

    25 July 2023
  • Events
  • Email Newsletters
  • About Us
    • Advertise
    • Contact Us
LinkedIn Twitter Instagram
Hospitality InteriorsHospitality Interiors
News

Radisson Hotel Group set to double its West and Central Africa portfolio by 2025

Katie SherryBy Katie Sherry25 October 20213 Mins Read
Share
Facebook Twitter LinkedIn

Pictured: Erwan Garnier, Senior Director, Development, Africa – Radisson Hotel Group

Radisson Hotel Group has identified West & Central Africa as key markets in its African development strategy, growing its portfolio from one hotel in 2008 to the current portfolio of 25 hotels in operation and under development.

With its robust expansion strategy, the Group is on track to cement its leadership and double its portfolio to 50 hotels by 2025.

Despite the pandemic, West & Central Africa remains a strategic territory for Radisson Hotel Group’s expansion. In 2020, the Group was able to increase its West & Central African portfolio with three new hotel signings, adding over 625 rooms, further reinforcing its presence in key markets such as Nigeria and Mali while entering a new West African market, Ghana.

With conversions at the forefront of the growth strategy for the Group, Radisson Hotel Group was able to open within the same year, further demonstrating the strength and ability of the company to accelerate rebranding and repositioning of existing hotels. Another milestone was the debut of Radisson Collection brand in Africa, with the opening of Radisson Collection Hotel, Bamako in December.

In April this year, the Group launched its first Radisson Individuals property in Africa, with the signing of Earl Heights Suites Hotel, a member of Radisson Individuals, in Accra, Ghana, due to open during the first quarter of 2022.

Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity. The pandemic has set a trend of consolidation in the lodging industry, giving individual hotels the opportunity to rebrand their properties, allowing the Group to expand even faster. 

“We have identified six countries for growth in West & Central Africa, with a clear strategy to have city scaled growth in the key African capital cities, financial hubs and resort destinations,” comments
Erwan Garnier, Senior Director, Development, Africa at Radisson Hotel Group. “We have also identified eight pro-active cities in West & Central Africa in which we are focusing our efforts for scaled expansion.

“The focus destinations are Abuja, Lagos, Accra, Abidjan, Dakar, Yaoundé, Douala, and Kinshasa. Our development strategy for West and Central Africa, focuses on business hotels, resorts, serviced apartments and mixed-use developments. What sets us apart is our owner-centric approach with dedicated teams and relevant brands with the lowest development cost and access to development solutions, plus our adaptive solutions to meet local needs from compact offering, midscale to luxury, serviced apartments, lean operational model and clustering efficiencies.”

www.RadissonHotels.com

Previous ArticleMinor Hotels to debut in Egypt
Next Article The Westin London City to debut in November with standout F&B offering
Katie Sherry

Read Similar Stories

Andaz Nanjing Hexi – The House of Andaz

28 September 2023

InterContinental Chicago Magnificent Mile KTGY SDDG

27 September 2023

Ennismore & Banyan Tree Group partner with Dubai Holding

27 September 2023
Latest Content

Andaz Nanjing Hexi – The House of Andaz

28 September 2023

InterContinental Chicago Magnificent Mile KTGY SDDG

27 September 2023

Ennismore & Banyan Tree Group partner with Dubai Holding

27 September 2023
© 2023 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
SAVE & ACCEPT
Powered by CookieYes Logo