The Ellington Hotel is once again becoming the Femina Palace. SIGNA Real Estate is transforming the building at Nuremberger Strasse 50-55, which until recently was used as a hotel, into a mixed-use property. In combination with exclusive office space, trendsetting dining areas, retail and event spaces as well as a club, five worlds are being created under one roof across a total area of 15,000sqm. Of that total area, approx. 9,600sqm will be office space, approx. 1,400sqm retail space and approx. 4,000sqm dining areas, including the palace. Completion is planned for the end of 2024.
“Productive dialog, the very best company and personal encounters are today and have always been part of the DNA of the Femina Palace,” says Timo Herzberg, CEO of SIGNA Real Estate. “Its core values are more tangible today than ever before and form a single work of art. Almost a century after its creation, it will become the exclusive Berlin destination for high- quality office space, first-class entertainment and selected luxury.”
The Femina Palace is being transformed into a thoroughly modern and prestigious office space on four floors, in an excellent location. The spaces can be flexibly arranged and are designed to respond to the various needs of future tenants. Amenities such as an in-house fitness studio, conference rooms, cooking area, co-working spaces, and a dedicated courtyard area complement what is on offer for tenants.
Tenants and their visitors will arrive at the offices through a separate entrance on Nuremberger Strasse or through a passage to the neighboring property at No. 1 Passauer, where an underground parking garage with electric charging columns will be available. Another highlight is the inner courtyard with its abundant flora, connecting the property with No. 1 Passauer, Tauentzien 20 and Passauer Strasse.
On the first floor of the Femina Palace, the dining area, retail space, event location and club, and flexible workspaces are intelligently linked. Located directly on the Tauentzien, the first floor of the Femina Palace offers optimal conditions for high-quality retail formats. The restau- rant offers a high-quality blend of a stylish atmosphere and a culinary experience with the finest ingredients. The warm, exquisite interiors of the restaurants invite you to linger, and the adjoining bar is a hotspot purveying first-class drinks and international ambience.
The heart of the Femina Palace is its legendary dance hall. Paul Godwin and his orchestra performed the latest jazz and swing to audiences here during the Roaring Twenties, and Louis Armstrong, Ella Fitzgerald and Duke Ellington thrilled Berliners after the war. It will soon once again be possible to party and dance here, in a space of over 1,000sqm on two floors, and with a ceiling height of over 10 metres.
David Collins Studio is creating the interior design
The internationally renowned interior designers at David Collins Studio are designing the interior of the ballroom, the restaurant and the office lobby. The London-based architecture studio has been redefining luxury interior design worldwide for the past 38 years, working with prestigious luxury hotel brands such as Le Meridien, Rocco Forte Hotels and Four Seasons. Simon Rawlings, Creative Director of David Collins Studio explains:
Supported by careful restoration, the Art Deco tiled entrance really speaks for itself. David Collins Studio’s role has been to layer the heritage interiors with elegance, personality, and function.
Commissioned neon artworks in various forms and locations have been designed to contrast with the period interiors to create a visual tension in the space, while also signalling change, embracing art, and creating a sense of arrival.
An environment designed to suit every possible moment and occasion. Our unique vision for the space has appeal no matter the time of day.
A rich and timeless aesthetic has been imagined utilising a short list of materials, exquisitely executed, and combined to flow throughout the building, creating a visual consistency. Emphasising the dual transparency of the space, celebrating the street-scene and terrace, whilst imbuing each seat with a sense of belonging.
Through the interplay of colour, form, texture, and pattern, a warm and nostalgic feeling social environment has been created which will satisfy the needs, curiosities and desires of workers, residents, visitors, locals, and regulars alike.
Expect the unexpected. A welcome, yet new, return to the Berlin pleasure palaces of the past. The original Deco DNA has been respected yet reinvented.
Peacock hues, forms and textures reveal themselves as one journeys through the spaces and experiences, culminating in the ultimate showpiece spectacle, where shimmering, graphic and grand statements marry to create an almost other worldly experience.
These theatrical and celebratory concepts are housed in a grand hall reminiscent of the past, respectful of history yet timeless and future-proof.
Through performance, food, drink, theatre, and entertainment, Femina Palast will create an environment in which enjoyment is at the forefront of the concept.