Located on Beatenplatz in the heart of Zurich, where one of the city’s first cinemas was located, Ruby Mimi is reviving the old days of early silent film history. The hotel’s 208 rooms, 24/7 bar and private cinema exude glitz, glamour and lean luxury.
The hotel’s 208 rooms are spread over seven floors across the Art Deco listed building, with a total area of 8,400 square metres. Situated where one of the first cinemas in Zurich used to thrill audiences over 100 years ago, the new hotel takes guests on a journey back to the exciting golden era of Hollywood of the 1910s and 1920s.
The extraordinary architecture of the building is immediately apparent upon entering, with the Mimi Bar and its impressively high ceilings taking centre stage. Luxurious materials and hand-picked antiques are skillfully juxtaposed with modern stylistic elements, whilst the oversized neon sign “Stars are born, not made” lights up on the wall.
Another highlight is the hotel’s charming cinema hall – a reminder of the building’s history. Cosy armchairs, red velvet curtains and a popcorn machine create a cinema feeling just like in the golden days of Hollywood.
The hotel rooms reflect Ruby’s Lean Luxury philosophy: fresh and bright white, with glass rain showers integrated into the rooms, as well as high-quality white oak floors and wooden wall panelling which blend harmoniously with the historic charm of the building. Many of the rooms feature large round windows; lovingly restored open wooden beams; and old, natural brick walls.
The hotel building itself also reflects a lot of the city’s history. Built in 1913, Haus Du Pont housed a cinema within the same walls for over 100 years. First named as the ‘Orient’, it was later renamed as the ABC Kino, where the final screening took place in 2014.
“The Swiss market, especially Zurich, offers great potential for our Lean Luxury philosophy – a luxury accommodation experience at an affordable price in a prime location”, explains Daniella Boeken, Group Vice President Commercial at Ruby.
Markus Juan Perez Lieb, who has already been responsible for several hotel openings in Germany and abroad, manages the hotel: “Already as a teenager, I often went to the then ABC cinema. I never thought that I would take over this building as hotel manager one day. It is the most beautiful project in my professional career so far, and that too in my hometown of Zurich.”
Six different room categories are available in Zurich, ranging from the NEST Room with approx. 17 square metres; COSY Rooms with approx. 18 square metres; LOVELY Rooms, which are perfect for the weekend for two, at approx. 19 square metres; WOW Rooms with up to 28 square metres; and the spacious LOFT Rooms, with up to 32 square metres, some of which feature a green balcony.