sbe has announced the launch of its luxury coffee concept, EllaMia – marking its first foray into the culinary world surrounding coffee.
As the newest brand in sbe’s portfolio, EllaMia will open at St Martins Lane hotel in the heart of London’s Covent Garden on Monday 18th November, with future hotel and residential locations coming soon in key markets like New York, Doha and Dubai and more than 20 locations expected globally by 2021.
“I’m extremely proud to launch EllaMia in London, one of the culinary capitals of the world,” says sbe Founder & CEO Sam Nazarian. “The style and elevated atmosphere of St Martins Lane hotel London is the perfect setting for EllaMia’s debut, and we couldn’t be more thankful for the partnership and continuous support of the hotel’s owners and staff.
“At sbe, we constantly strive to provide extraordinary, innovative experiences and we can’t wait to see our latest concept grow into a successful brand with locations around the world.”
EllaMia is lovingly named after the two daughters of sbe’s Founder & CEO, Sam Nazarian. The original concept and design for EllaMia was developed by award-winning London based interior design group, Blacksheep, architectural firm CRTKL and sbe subsidiary Dakota Development, which is led by its President and founder Joe Faust.
Adorned in subtle floral patterns, dusty pink hues and brushed gold details, EllaMia will be the ideal spot for Londoners to get their daily caffeine fix and will offer guests a range of artisan barista coffees, teas, kombuchas and freshly made smoothies and protein shakes.
EllaMia will also serve a selection of light bites, including appetizing breakfasts which will be available until 11.30am and encompass an array of pastries and healthier options.