Hospitality InteriorsHospitality Interiors
  • News
  • Articles
    • Interviews
    • Products
    • Profiles
    • Projects
    • Resources
    • Trends
  • Magazines
    • Issue 110 – Nov/Dec 2023
    • Issue 109 – Sept/Oct 2023
    • Lighting Supplement 2023
    • Issue 108 – July/August 2023
    • Issue 107 – June 2023
    • Bathrooms Supplement 2023
    • Issue 106 – Mar 2023
    • All Recent Issues
  • Sponsored Content
  • Events
  • Email Newsletters
  • About Us
    • Advertise
    • Contact Us
LinkedIn X (Twitter) Instagram
Hospitality InteriorsHospitality Interiors
Subscribe
  • News
  • Articles
    • Interviews
    • Products
    • Profiles
    • Projects
    • Resources
    • Trends
  • Magazines
    1. Issue 110 – Nov/Dec 2023
    2. Issue 109 – Sept/Oct 2023
    3. Lighting Supplement 2023
    4. Issue 108 – July/August 2023
    5. Issue 107 – June 2023
    6. Bathrooms Supplement 2023
    7. Issue 106 – Mar 2023
    8. All Recent Issues
    Featured

    Hospitality Interiors: Issue 110 – November/December 2023

    13 November 2023
    Recent

    Hospitality Interiors: Issue 110 – November/December 2023

    13 November 2023

    Hospitality Interiors: Issue 109 – September/October 2023

    22 September 2023

    Hospitality Interiors: Lighting Supplement 2023

    22 September 2023
  • Sponsored Content
  • Events
  • Email Newsletters
  • About Us
    • Advertise
    • Contact Us
LinkedIn X (Twitter) Instagram
Hospitality InteriorsHospitality Interiors
News

Shangri-La Hotels and Resorts and Ferrari team up for high octane partnership

Katie SherryBy Katie Sherry13 June 20142 Mins Read
Share
Facebook Twitter LinkedIn

Shangri-La Hotels and Resorts and Ferrari have announced their partnership for the Ferrari Challenge Series at the Ferrari Racing Days in Shanghai. The collaboration, a first for both brands, will see the Hong Kong-based luxury hotel group as the official hotel partner in Asia Pacific and Europe for the legendary Italian supercar’s season of racing events.

Through the alliance, Shangri-La’s global VIP clients will experience a new and highly charged environment of luxury with paddock access and a first-hand Ferrari experience that includes a garage tour; hot laps during the Ferrari Challenge European Series, the Ferrari Challenge Asia Pacific Series and the Ferrari Racing Days in China; as well as watching the Formula One World Championship with the fastest circuit-racing cars in the world.

As part of the branding execution, Shangri-La’s logo will feature on all imagery and activities – including the racing cars, podium and official website – in conjunction with the Ferrari Challenge Championship. 

Meanwhile Ferrari fans will enjoy exclusive high-end travel experiences at more than 80 of the hotel group’s distinguished hotels and resorts. In the near future, Ferrari Rally will stage charitable drives in the cities where Shangri-La’s China hotels are located.

“We’re delighted about the alliance with Ferrari, an exciting brand with a great product,” says Greg Dogan, Shangri-La’s president and chief executive officer. “Through our global collaboration, we will be able to reward both companies’ loyal supporters with one-of-a-kind experiences and indulge their passion for the best and bespoke.”

Marco Mattiacci, Scuderia Ferrari team principal, said, “We are really happy to have among our partners such a prestigious brand as Shangri-La. They have a lot in common with Ferrari, to begin with attention to details which can make the difference on the track as well as in providing a superior service to the customer.”

Previous ArticleTent London to launch new retail platform
Next Article Vanessa Brady awarded an OBE for services to the design industry
Katie Sherry

Read Similar Stories

Four Seasons Hotel Rabat at Kasr Al Bahr

4 December 2023

HBA completes design of Spa at Four Seasons Atlanta

4 December 2023

The Wolseley City grand cafe restaurant, reimagined in London

1 December 2023
Latest Content

Four Seasons Hotel Rabat at Kasr Al Bahr

HBA completes design of Spa at Four Seasons Atlanta

The Wolseley City grand cafe restaurant, reimagined in London

Sponsored Content

Heirloom Collection from Richloom Contract

22 November 2023

The Wellness Issue – a look at design for health and wellbeing conscious travellers.

15 November 2023
© 2023 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
SAVE & ACCEPT
Powered by CookieYes Logo