Six Senses Hotels, Resorts & Spas, a leader in sustainable luxury hospitality, has embarked on an era of expansion, announcing five new-build properties – all of which are scheduled for completion by 2016 across five countries. The new additions will include the brand’s Western hemisphere debut, with properties under development in St Lucia, Dominican Republic and Colombia, its first presence in Bhutan, and the opening of Six Senses Qing Cheng Mountain, China at the end of this year.
The significant growth of the brand has come to fruition under new leadership, with four-year member of Six Senses’ board of directors, Wolf Hengst, as executive chairman, and 30-year hospitality veteran, Neil Jacobs, as CEO. Charged with fostering the award-winning spa and wellness programme, Anna Bjurstam recently joined the executive team as vice president of spa and wellness for the brand.
Neil comments: “Six Senses Hotels, Resorts & Spas is positioned for exciting new growth into new markets, reaching new audiences and creating new experiences for our guests. There is a strong and organic emphasis at Six Senses to our commitment to sustainability. It is part of the brand DNA, and influences aspects of the business ranging from materials used in daily operations to how we engage with the local community.”
In addition to the physical expansion, Six Senses Hotels, Resorts & Spas recently introduced a revitalised visual identity. The new branding places emphasis on the refined and modern traits of Six Senses, while preserving its philosophy of being part of the local culture, yet in tune with the wider world.
The continued commitment to fostering individual balance is exemplified in the six-sphere pyramid graphic which represents the five human senses – sight, sound, touch, taste, smell – with the top-most sphere representing the innate sixth sense.
With Six Senses Resorts & Spas currently operating in Asia, the Middle East, the Americas and Europe, the brand is synonymous with an authentic style of hospitality – relaxed, natural and in tune with the environment. Six Senses currently consists of 29 Six Senses Spas found in locations from South America and the Caribbean to the mountains of Gstaad, and Asia, as well as a range of Six Senses and Evason-branded resort properties including Six Senses Laamu in the Maldives, Six Senses Con Dao in Vietnam and Six Senses Zighy Bay in Oman.