From the Arabian Hotel Investment Conference (AHIC) in Dubai, Starwood Hotels & Resorts Worldwide has announced that it is on track to grow its portfolio in the Middle East to 100 hotels by 2020.
This follows five new deal signings that will add over 1,200 rooms in the UAE, Saudi Arabia and Qatar. Starwood will also open five hotels in 2016 across the United Arab Emirates, Saudi Arabia and Qatar.
“The Middle East continues to be one of Starwood’s fastest growing markets and we are immensely committed to the trust that owners have in our world-class brands,” said Michael Wale, President of Starwood, Europe, Africa and Middle East. “Our long-established presence in the region, and the value we deliver, has set us ahead to further expand our footprint and strengthen our guest loyalty.”
“We continue to strengthen Starwood’s leadership position in the Middle East through an aggressive growth strategy that will increase our footprint by 75% in the next five years,” says Simon Turner, President of Global Development for Starwood Hotels & Resorts Worldwide.
“Our flexible development approach, differentiated brands, loyal customer base and proven ability to drive asset value has made Starwood the ideal partner for developers in the region.”
Starwood’s newest hotel signings in the region include a Luxury Collection Hotel and Le Méridien in Lusail, Qatar; Four Points by Sheraton Jeddah Tahlia, Saudi Arabia; Four Points by Sheraton Unaizah, Saudi Arabia and Four Points by Sheraton Ras Al Khaimah, UAE.