Stephen Alden has been announced as the new CEO of London-based Set Hotel Group.
Stephen is an experienced hotelier, having held positions across Europe, North America, Asia and the Middle East. His most recent position was CEO at Maybourne Hotel Group, which comprises Claridge’s, Connaught and the Berkeley. Stephen spent more than nine years there developing and building the luxury group’s brand and management platform to achieve industry leading performance and recognition worldwide.
“I am thrilled to be joining The Set at this very special moment in its development, it is an exciting challenge that gives me the opportunity to work with committed owners and a world class management team to develop exceptional modern luxury hotels for now and the future,” says Stephen. “Creativity, discernment and operational excellence will be at the core of our campaigns.”