Hot on the heels of the opening of Aloft Sarasota, Starwood Hotels & Resorts Worldwide has announced that its Specialty Select brands are rapidly increasing their footprint in Florida, with the addition of at least nine hotels slated to open in the next three years.
Starwood will reach 30 hotels in the state across its Aloft, Element and Four Points brands by the end of 2019 – an increase of more than 40%. Aloft, Starwood’s tech-forward incubator brand, is leading the charge with six new hotels poised to open, whilst Four Points, offering stylish comfort for the everyday traveller, will add two more, and Element, Starwood’s eco-innovation extended stay brand, will add at least one additional hotel. These openings will add depth to Starwood’s Specialty Select portfolio in Miami and Coral Gables, while debuting in several new markets such as Fort Lauderdale, Gainesville, Aventura and Delray Beach.
“Florida is one the fastest growing markets in North America for Starwood’s Specialty Select brands, propelled by strong demand for the distinct offerings of Aloft, Four Points and Element in dynamic destinations across the state,” says Brian McGuinness, global brand leader, Specialty Select Brands for Starwood. “By providing an unequivocal guest experience and a unique lifestyle experience, each of these stylish and affordable brands has cultivated a loyal following of travellers in Florida and across the globe,” he concludes.
In the past year, Starwood’s Specialty Select brands surpassed well over 300 hotels worldwide, with Four Points continuing as Starwood’s global pipeline driver. The success of the brand’s positioning, flexible development options, and emphasis on approachable design and stylish comfort has won over travellers and hotel developers alike.
Aloft caters to the hyper-connected global traveller with its tech-forward mind-set, innovative industry firsts (Botlr, Emoji Room Service, SPG Keyless, etc.) and live music at W XYZ bar. The brand continues its rapid worldwide growth after opening its 100th hotel in 2015.
Promoting a life in balance with clean, modern design and eco offerings, Starwood’s smart and stylish Element Hotels is on track to more than double its global portfolio in the next three years.
“We are experiencing rising demand for our specialty select brands in cities across Florida, and through North America, as travellers increasingly seek out affordable, stylish lodging with a distinctive personality,” says Allison Reid, senior vice president of North America development, Starwood Hotels & Resorts Worldwide, Inc. “Aloft, Four Points and Element are all very well regarded amongst global travellers and each brand continues to generate strong interest among owners and developers.”
Aloft Coral Gables – Opening January, 2017
Aloft Miami Airport – Opening March, 2017
Aloft Aventura – Opening July, 2017
Aloft Weston – Opening October 2017
Aloft Delray Beach – Opening 2018
Aloft Fort Lauderdale – Opening January, 2019
Element Fort Lauderdale Downtown – Opening December, 2017
Four Points by Sheraton Fort Lauderdale Airport/Cruise Port – Opening December, 2016
Four Points by Sheraton Miami Airport – Opening June, 2017