Florida’s The Boca Raton has announced the second phase of its evolution: The reimagination of its iconic Beach Club hotel. Opening January 2025 on the resort’s private golden beach, the $100 million investment will reveal a new coastal destination that celebrates the very best of South Florida, connecting the inside and outdoors with modern design, tailored experiences, and eclectic flavours.
A design project led by Miami-based Urban Robot Associates, the brand-new Beach Club will provide an exciting new beach accommodation featuring 207 rooms and suites, each showcasing natural textures and open, light-filled spaces, with many of the new suites flowing into expansive poolside outdoor living spaces. Adding to the overall experience, guests will also look forward to new fitness facilities, restaurants, a new bar and café and much more to be revealed.
When it’s time for a lazy afternoon spent lounging, guests and members can do so at three upgraded pools and the private golden beach where curated new experiences will be debuted. Exclusive poolside cabanas are in partnership with St. Tropez swimwear brand Vilebrequin. Those who know Marisol, a popular Mediterranean-inspired restaurant, will discover a new indoor-outdoor locale with an extended terrace and sweeping ocean views. In addition, a new beachfront dining concept will be introduced showcasing global culinary talents.
This next chapter marks the second phase of The Boca Raton’s transformation. The first of which was completed in early 2023, following a $250 million redesign.
With five hotel experiences under one iconic resort and set amongst 200 lake and oceanfront acres, guests are invited to experience a new offering ranging from exceptional accommodations, extraordinary culinary concepts in collaboration with Major Food Group, a private golden beach, the 50,000sq ft Spa Palmera, driving experiences with Aston Martin, an 18-hole golf course, Racquet Club, Pool Club and much more.
“Beach Club is recognised as one of the most coveted travel destinations along the East Coast and serves as an exclusive beach escape for club members and resort guests,” said Daniel A. Hostettler, President & CEO of The Boca Raton. “This transformation is going to catapult the Forbes Five-Star destination to a completely new status of oceanfront luxury.”
“The design concept is inspired by the soothing hues and calming atmosphere of Beach Club’s distinct setting, to immerse guests in the beauty of the surroundings and indulge in the luxury of coastal living,” said Giancarlo Pietri, Principal of Urban Robot Associates. “A rich and authentic material palette comprised of honed natural marble, limewash plaster walls, and cerused woods accented by a vibrant coral colour will create a tranquil retreat.”
In addition to Urban Robot Associates, the Beach Club project will be brought to life by landscape architecture firm EDSA, and Garcia Stromberg—a firm of architects, designers, and artists.
