Decorex International 2014 is marking the 300th anniversary of the Georgians by embracing the era as the theme for this year’s event.
Far from a retrospective, Decorex is inviting visitors to explore the many parallels between the Georgians and today’s savvy consumer by embarking on a journey of discovery.
The theme will be reflected in a highly-anticipated show entrance, creative and process-led feature areas, as well as an engaging seminar programme.
Demonstrating a contemporary interpretation of the theme, the show’s features and activities during the four days will focus on how the Georgians shaped modern Britian.
Highlights will include a spectacular entrance in association with the Sir John Soane museum, which will be inspired by Hogarth’s renowned series of painting, A Rake’s Progress.
Re-interpreted and curated by some of the design world’s most illustrious exhibitor and designers, eight inspiring and imaginative scenes will guide visitors into the show. In true Georgian tradition, visitors will be able to indulge in fine refreshments at the Champagne Bar, designed by a highly celebrated international trio.
The new location of Syon Park is famed for its fine interiors, designed by renowned Georgian architect, Robert Adam, and landscaped gardens by Capability Brown; a further nod to this year’s theme.
The Georgian period, 1714-1837, was an age of popular culture, witnessing the rise of the celebrity and the growth of gin, of coffee houses and the start of Britain’s passion for tea. There was a focus on self-improvement – ranging from interiors, design and fashion to new ways of marketing products and celebrity branding. Decorex 2014 will celebrate the fact that today, as there was then, there is a voracious interest in interiors and design.