According to prominent budget hotel brand, Travelodge, this summer is set to be a record year for the staycation trend, as 65% of Britons opt to take their holiday at home this year. This is a significant increase on the past two years, when 41% and 35% of Britons respectively took a domestic break.
With the average trip costing Britons £399.28 in 2013 – a £34.19 reduction from last year – this investment is set to boost the UK tourism industry by £12b, an increase of £3.3b compared to 2012.
Travelodge’s fifth annual holiday report surveyed 3000 British adults to investigate their summer holiday intentions, and revealed that 42% of the staycationers are taking a week’s holiday in the UK this summer; 15% are indulging in a two week break on British shores; and 33% are splitting their holidays over three short domestic breaks so that they can visit a series of locations.
Other key findings revealed that the city break has overtaken the traditional seaside holiday as Britons’ favourite staycation option. The top five most popular types of staycation that Britons are taking this year are:
1. City break – 31%
2. Rural/countryside break – 27%
3. Seaside – 22%
4. Visiting family – 18%
5. Visiting an historic site – 15%
The report also revealed that for the first time in five years, Cornwall has lost its crown as the nation’s top staycation destination, having dropped to fourth position. Capital cities London and Edinburgh have jumped to the top two positions, while the Lake District fell from second to third place.
Here is a list of the top 10 staycation destinations in 2013:
1. London
2. Edinburgh
3. Lake District
4. Cornwall
5. Scottish Highlands
6. Dorset
7. Devon
8. North Wales
9. Blackpool
10. York
The report also revealed a new trend for intergenerational family holidays, as this year 32% of Britons are set to use their staycation break to bring together more than one generation of their family.
Grant Hearn, Travelodge CEO comments: “The staycation trend accelerating to record levels and boosting our economy by £12b this year is a very welcome sign, and hopefully this is the start of our 2012 Olympics legacy gain.
“During 2012, our capital city was showcased in its true glory to all corners of the UK and the world, and it’s a great result that London has been crowned as the top staycation destination for 2013.”
