The Zetter Collection has announced plans to expand beyond the UK for the first time with the opening of The Zetter 717 Amsterdam in Early 2027. Occupying a historic canal house on Prinsengracht in Amsterdam’s UNESCO-listed Canal District, the boutique 24 bedroom, five-star property will bring The Zetter’s distinctive, characterful approach to one of the city’s most recognisable neighbourhoods.
Originally built in 1810 in the Empire style, with a rear structure dating back to the 17th-century Dutch Golden Age, 717 reflects Amsterdam’s architectural history while sitting at the heart of the city’s canal district. Redesigned by Zetter favourite, award-winning designer James Thurstan Waterworth, whose studio Thurstan also led the design of The Zetter Bloomsbury.
Waterworth’s approach brings together the historic fabric of the building with The Zetter’s signature sense of lived-in luxury. Aged brass, reclaimed timber, antique mirrors and rich textiles are layered throughout the property, creating interiors that feel collected, bespoke and intentional.
Against 24 boutique guestrooms, two public spaces will anchor the hotel. The Garden Room will offer a botanical, conservatory-style setting for breakfast, overlooking the hotel’s private garden. Alongside it, The Library will offer a more intimate setting for drinks and small bites, with book-lined walls, deep rust and burnt-terracotta tones, aged brass detailing and reclaimed oak.
“The move into Amsterdam is an incredibly exciting moment and a natural next step for the collection,” says Kevin Rockey, Managing Director of The Zetter Collection. “717 is a very special property, beloved by locals, with a rich history that feels perfectly aligned with what we have always sought to create at The Zetter. Our ambition is to respect the character of the building and the neighbourhood while bringing our own approach to warm, intuitive hospitality. We’re looking forward to introducing The Zetter to a new city and, just as importantly, becoming part of the local community here in Amsterdam.”
The hotel will be led on the ground in Amsterdam by General Manager and local expert Yara Al Hattouni, whose knowledge of the city will inform her personal vision for The Zetter 717 Amsterdam, reflecting the energy, creativity and distinct character of Amsterdam.
The Zetter 717 Amsterdam will offer a residential retreat on the city’s historic canals for those visiting Amsterdam, bringing The Zetter’s character-led approach to hospitality to the Dutch capital for the first time.
