Topland Group has now announced the next phase of its plans for their mid-market hotel portfolio. Following the acquisition of Hallmark Hotels and Menzies Hotels, Topland Group is bringing all 20 properties together under the newly-extended Hallmark Hotels brand, from September 2015.
Uniting the portfolio positions Topland as one of the fastest growing owner-operators in the UK mid-market hotels sector, with 2700 rooms per night, across the UK. To complement the expansion a new website will be launched, where all the hotels can be directly booked.
“I am delighted to see the continued growth and development of Topland’s hotel investment with the expansion of The Hallmark Hotel Brand,” says Sol Zakay, Executive Chairman and CEO of Topland Group comments. “Whilst ensuring consistently high standards are maintained across the existing portfolio, Topland will continue to operate with a mandate to seek out properties of similar quality with the objective of building a £1b hotel business.”
Topland has committed to investing millions in the portfolio, including a refurbishment of bedrooms, with an aesthetic and facility refresh, clean lines and a contemporary palette. However, in line with the diversification of the portfolio, the individual flair of each property will be brought to the fore. The Hallmark London Chigwell Prince Regent will be the first hotel to undergo the new look.
Lionel Benjamin, Director of Hotels, at the Topland Group, says: “This announcement is key for our growth strategy and further supports Topland’s commitment to developing our hotel business. We are driven to ensure Hallmark Hotels is a preferred choice for guests. As the Hallmark group continues to grow, operational efficiency and a consistently high quality of service will remain the primary focus.
“We are supporting this development phase with additional investment in new technology, guests will now enjoy complimentary high-speed Wi-Fi across the portfolio and state of the art gym equipment. We will offer a cohesive and solid brand, which our team, our guests, suppliers and partners can rely on to deliver. We are looking forward to expanding the Hallmark Hotels portfolio and plans for the next phase are underway.”
Topland’s extended Hallmark Hotels portfolio offers business and leisure guests good quality accommodation and food, in a wide range of locations from City Centre’s, rolling countryside, manor houses and well-placed airport locations. The Hallmark portfolio is solely owned by the Topland Group of Companies.