Hospitality InteriorsHospitality Interiors
  • News
  • Articles
    • Interviews
    • Products
    • Profiles
    • Projects
    • Resources
    • Trends
  • Magazines
    • Issue 110 – Nov/Dec 2023
    • Issue 109 – Sept/Oct 2023
    • Lighting Supplement 2023
    • Issue 108 – July/August 2023
    • Issue 107 – June 2023
    • Bathrooms Supplement 2023
    • Issue 106 – Mar 2023
    • All Recent Issues
  • Sponsored Content
  • Events
  • Email Newsletters
  • About Us
    • Advertise
    • Contact Us
LinkedIn X (Twitter) Instagram
Hospitality InteriorsHospitality Interiors
Subscribe
  • News
  • Articles
    • Interviews
    • Products
    • Profiles
    • Projects
    • Resources
    • Trends
  • Magazines
    1. Issue 110 – Nov/Dec 2023
    2. Issue 109 – Sept/Oct 2023
    3. Lighting Supplement 2023
    4. Issue 108 – July/August 2023
    5. Issue 107 – June 2023
    6. Bathrooms Supplement 2023
    7. Issue 106 – Mar 2023
    8. All Recent Issues
    Featured

    Hospitality Interiors: Issue 110 – November/December 2023

    13 November 2023
    Recent

    Hospitality Interiors: Issue 110 – November/December 2023

    13 November 2023

    Hospitality Interiors: Issue 109 – September/October 2023

    22 September 2023

    Hospitality Interiors: Lighting Supplement 2023

    22 September 2023
  • Sponsored Content
  • Events
  • Email Newsletters
  • About Us
    • Advertise
    • Contact Us
LinkedIn X (Twitter) Instagram
Hospitality InteriorsHospitality Interiors
News

Travelodge unveils new premium design

Katie SherryBy Katie Sherry5 April 20223 Mins Read
Share
Facebook Twitter LinkedIn

Pioneers of the UK budget hotel sector, Travelodge, has announced that it is evolving its core brand product to a new budget-luxe premium look and feel design – whilst maintaining its great value price proposition.

This new design has been created on the success of the group’s budget chic hotel format, TravelodgePLUS with feedback from the company’s largest consumer study – which surveyed around 5,000 UK business and leisure travellers to find the psychographics of the modern budget traveller. Key findings revealed that modern travellers crave style, choice and little homely touches to make it easier to work, rest and relax both inside and outside of the room.

In response to this consumer insight, the Travelodge interiors team have remodelled their core product with a new budget-luxe design that includes all the low cost efficiencies you would expect from Travelodge, but with the added benefit of thoughtful, stylish design and homely touches throughout its interiors.

This is underpinned by the introduction of a new signature rich navy blue brand colour which pays homage to the first iconic Travelodge blue brand colour- chosen for its calming and uplifting qualities. 

The new Travelodge budget-luxe design includes a timeless classic, elegant style reception which is the hub of the hotel. A next generation room which has been smartly devised to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and energising side of the room to work and get ready. Plus a contemporary designed restaurant called the Bar Café – that features spaces for guests to work, relax and socialise.

The Travelodge budget-luxe design also includes a number of sustainable initiatives. This includes the new carpet being made from recycled fishing nets which are part of a project supporting clean ocean initiatives, tackling over 640k tonnes of discarded fishing nets currently impacting marine life.

The group intends to roll out its new budget-luxe design across its UK estate and has kick-started this programme with a multi-million pound investment to upgrade 60 hotels this year in popular business and staycation destinations across the UK. Five of these hotels will be completed this month, including three hotels in London at Southwark, Vauxhall and Wembley as well as Southampton and Thame (Oxfordshire) close to Travelodge’s headquarters.

“Travelodge has been a trailblazer within the UK hotel sector since it opened the UK’s first budget hotel in 1985,” comments Craig Bonnar, Travelodge Chief Executive. “Today we are once again evolving by launching a new budget-luxe premium look and feel hotel design whilst maintaining our great value price proposition.

“This is our most radical transformation to date and has been created in response to ever increasing expectations from customers. Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”

Previous ArticleChateau Denmark is now officially open
Next Article Hospitality Interiors: Issue 100 – Apr 2022
Katie Sherry

Read Similar Stories

The Wolseley City grand cafe restaurant, reimagined in London

1 December 2023

SIRO One Za’abeel, Dubai

1 December 2023

Red Sea Global reveals luxury hotel brand: Shebara

30 November 2023
Latest Content

The Wolseley City grand cafe restaurant, reimagined in London

SIRO One Za’abeel, Dubai

Red Sea Global reveals luxury hotel brand: Shebara

Sponsored Content

Heirloom Collection from Richloom Contract

22 November 2023

The Wellness Issue – a look at design for health and wellbeing conscious travellers.

15 November 2023
© 2023 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
SAVE & ACCEPT
Powered by CookieYes Logo