W Hotels Worldwide has made its Italian debut with the much-anticipated opening of W Rome. The 162-key hotel, spanning two adjacent 19th century palazzos, is owned by King Street Capital Management, a global alternative investment firm, with development manager Omnam Investment Group and Italian asset management firm Kryalos SGR.
Designed by Meyer Davis, the hotel juxtaposes the city’s traditional architecture and cultural heritage with a unique interpretation of Roman design, creating a captivating look that is quintessentially W.
Boundaries are blurred between public and private spaces as surprises reveal themselves throughout the guest experience – including a hidden door in the bathroom leading to the intimate Parlapiano, a secret garden inspired by one of Borromini’s churches featuring traditional Italian stone complete with kissing benches, lush foliage, topiary and water fountains.
Guests are welcomed into the hotel via the W Lounge which features a striking skylight and patterned glass window, allowing light to flood through the bright and airy open space. Eclectic seating areas are surrounded by elegant sculptures and pieces of art, while black and grey marble flooring run throughout.
The 147 stylish guestrooms and 15 suites provide a city apartment feel with many offering private balconies and terraces, a selection of which have iconic views of the city and landmarks such as the Istituto Svizzero. With an open plan living space, the rooms offer floor-to-ceiling windows wrapped in red wine velvet curtains and wooden herringbone patterned floors that blur into modern marble bathrooms. Fuelled by Rome’s past, present and future, the compelling interiors inject striking color blocks and bold graphic prints of burnt orange, dramatic red and foliage greens into the buildings’ authentic and unmistakable charm.
“W Rome brings together unexpected design, inviting social spaces and the extraordinary talents of chefs Ciccio Sultano and Fabrizio Fiorani to create a refreshing and highly-experiential lens for modern luxury”
Bringing Sicilian flair and unrivalled gastronomic talent to Rome’s dining scene is the Michelin-starred Ciccio Sultano, who delivers a contemporary, imaginative interpretation of traditional Sicilian cooking methods. At the heart of W Rome, meanwhile, is an open-air courtyard, Giardino Clandestino, soon to be a must-go destination in the city to socialize and enjoy live entertainment.
World-renowned Pastry Chef Fabrizio Fiorani is the master behind Zucchero x Fabrizio Fiorani – the destination for sweet treats at W Rome.
Located on the ground floor, the hotel’s W Lounge comes alive at night, buzzing with live music, DJ sets, and an innovative cocktail menu showcasing exceptional mixology with infused spirits and unexpected ingredients. The rooftop terrace is home to the WET Deck complete with a plunge pool and Otto Rooftop Bar, a tranquil escape offering panoramic views of Rome.
Wellness at W Rome has been curated by Italian athlete Pietro Boselli, with the first FUEL x Petra Studio Gym and personal training programme. From high-intensity sessions to boxing and yoga, Boselli will offer guests and locals high energy workouts unlike anything else in the city.
“Layers of ancient history, exceptional food and wine, spectacular art and architecture, and the genuine welcoming attitude from its people – there is no place quite like Italy and no city quite like Rome,” comments Tom Jarrold, Global Brand Leader, W Hotels Worldwide. “It is this Italian zest for life that pairs so well with the inspiring energy of the W Hotels experience. W Rome brings together unexpected design, inviting social spaces and the extraordinary talents of chefs Ciccio Sultano and Fabrizio Fiorani to create a refreshing and highly-experiential lens for modern luxury.”