W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, has expanded its Latin American portfolio with the opening of W Punta de Mita in Mexico’s Riviera Nayarit.
Owned by Fideicomiso Los Veneros, the new hotel is part of the multi-use oceanfront development, Los Veneros, on Mexico’s magnificent Pacific Coast which is known as one of the world’s most desirable vacation destinations.
“Starwood has been aggressively expanding its presence in Latin America and is on track to reach 100 hotels this year,” says Jorge Giannattasio, Chief of Latin America Operations and Global Initiatives, Starwood Hotels & Resorts. “Mexico is an important market for our company, and we are excited to continue to grow and introduce this new W Escape experience into the country.”
Designed by ASET/AOMA in collaboration with Oakland-based design firm Mister Important Design, and Starwood’s award-winning design team, W Punta de Mita is inspired by the local bohemian surf culture found throughout Mexico’s Pacific Coast.
Steeped in historical, social and spiritual context, the design of the hotel conveys: colorful Mexico; the blues of the bay and the coast surrounding Puerto Vallarta; traditional patterns of the Huichol people (indigenous people of Nayarit); images of traditional Mexican celebration; sensational sunsets over the beach; vivid handcrafts with ancient roots and the amalgamation of Spanish and indigenous cultures all of which are brought to life throughout the hotel’s luxurious and stylish villas, public spaces, and buzzing bars and restaurants.
When designing the property, careful measures were put in place to ensure that the natural surroundings – the ancient fig trees and natural springs – were not disturbed during construction. Many of these natural features are showcased throughout the hotel’s design including the reuse of spring water in the reflection pools and within the spa.
