Design studio WeWantMore has announced the launch of its new London studio, expanding its creative reach and bringing its bold, multidisciplinary approach to the UK market.
This signals WeWantMore’s desire for impact, as they continue to champion design as a force that creates cultural, social, and economic value.
The new studio will be led by Nicola Robson and Sophie Maxwell Brown, long-time collaborators and former partners at Pearlfisher London, where they played pivotal roles in shaping the agency across its global network. Their appointment recognises an evolving agency landscape, where the opportunity to connect Brand and Space is growing for both clients and consumers.
“At WeWantMore our ambition is to create limitless potential — not just for our clients, but with them, through lasting creative partnerships. We see the future of design as integrated, experience-led, and culturally progressive, where brand and space, emotional resonance and sustainability exist in deliberate balance. Where storytelling is as tactile and intentional as the materials we choose. We were aligned with and inspired by Nic and Sophie’s shared commitment to exploring and shaping the future agency model: one that responds to real client needs with evolving cultural awareness, strategic foresight, and purposeful creativity. In a world of constant change, we’re not here to react — we’re here to shape what’s next,” said Ruud Belmans, Founder and Executive Creative Director at WeWantMore.
Nic Robson has led transformative partnerships with global names including Absolut Vodka, Soho House Group, Anora, Coca-Cola and Edgewell, bringing incisive knowledge and insight to the creation of new opportunities and long-term client relationships.
“We’re incredibly excited about the potential WeWantMore brings to the UK market. Not only because of the breadth of expertise and capabilities it offers clients, but also for its ambitious creative vision,” said Robson. “With an already impressive roster of clients (eg. McDonald’s, Hilton, Accor, Heineken, Campari) it’s an exciting challenge to take that into new markets and, ultimately, onto a global stage.”
Sophie Maxwell Brown, previous Global Director of Pearlfisher’s Futures discipline, is a well- respected thought leader in culture-driven brand strategy on topics including the future of luxury, wellness and longevity. Maxwell Brown has led successful innovation programs for clients including Diageo, Microsoft, Unilever Ventures and Future Beauty Labs.
“The future belongs to brands that are emotionally resonant, culturally attuned and built to evolve. What drew us to WeWantMore was the instinctive way they bring those elements together — from their work across brand identities to immersive experiences and beautifully executed interiors. Their connected mindset and creativity provide a powerful platform for visionary work. We’re both excited and honoured to be part of this new chapter, shaping ambitious, future-facing work with clients across the UK and beyond,” said Maxwell Brown.
