yoo – an international design company founded by property entrepreneur, John Hitchcox, and prominent designer, Philippe Starck – is bringing a new hotel offering to the market. At this year’s International Hotel and Investment Forum in Berlin, yoo Hotels unveiled two design-led hotel brands for travellers who seek handcrafted luxury: yoo 2 and yoo Collection.
Headed by industry expert Marco Nijhof, yoo Hotels will create an enhanced hotel experience through delivery of original design and first rate hotel management services.
The yoo 2 brand is aimed at design- and tech-savvy travellers. The hotels will have a lively atmosphere in the public spaces, while the restaurants and bars will appeal to guests and locals.
yoo Collection will offer guests a premium, five-star luxury stay. Each yoo Collection hotel will have a distinct sense of place and the local culture. This is combined with seamless service and refined luxury, providing ideal venues for business and leisure travellers.
“The yoo Hotels offering is unique within the global market, and we believe it hits the mark in terms of what investors want,” Marco says. “yoo’s design credentials are impressive, and this fact – combined with our experience in hotel management – means we can bring original designs that enhance life to an even wider audience.”
John adds: “Our launch of yoo Hotels is the realisation of a business dream. Our creation of this distinct brand offering gives a gravitas to what is an extremely important element of our business, and one that we believe will keep us at the forefront of the market. With yoo Hotels we continue to create new trends in lifestyle that can be experienced, whether at home or when travelling.”
The first yoo Collection hotel, Aqua Boracay in the Philippines, is set to launch later in the year, followed by Miramoon by Marcel Wanders in Wan Chai, Hong Kong.