Yotel has announced plans to rebrand the former East London hotel as Yotel London Shoreditch.
Due to open in 2022, the 161-key hotel on Cambridge Heath Road already incorporates some of Yotel’s minimalistic design features and facilities. As part of the conversion, the property will receive a light refurbishment to incorporate Yotel’s signature design and technology features.
The hotel is ideal for both business and leisure travellers, featuring several room types, from double and twins, to family and interconnecting rooms. Accessible via the high street and hotel lobby, the hotel also features its own strikingly-designed bar, restaurant, and co-working space.
“Being able to secure two franchise deals in under three months is testament to the growing strength of the Yotel brand and its increased relevance in delivering low-touch high-tech hospitality experiences,” comments Hubert Viriot, CEO, Yotel. “We’re delighted to be working with institutional partners Crestline and Avelios, which once again showcases Yotel’s continued sophistication in working with established hotel owners and investors.”
The property will marks the group’s fifth city centre hotel in the UK, and the 19th hotel in operation globally. Upcoming openings include a Miami outpost in spring 2022, followed by Yotel Geneva later in the year.
