The Park Hotels, pioneer of luxury boutique hotels in India, has announced the launch of its ‘design-conscious, price-conscious’ brand, Zone by The Park. The first property is set to be in Coimbatore, with further properties in Jaipur, Mahabalipuram, OMR, Chennai and Raipur this year.
“Over the years we have noticed a growing demand for a new kind of a hotel, for a new kind of traveller, someone who is moving up the ladder and is at ease with themselves,” explains Priya Paul, chairperson, Apeejay Surrendra Park hotels.
“Leveraging this opportunity, we have created a mid-segment design- conscious, price conscious brand. We are delighted to launch the first property of ‘Zone by The Park’ in Coimbatore, which will cater to its design conscious customers. Our vision is to have a slice of The Park in every city people travel to.”
Zone by The Park is envisioned as relaxed, un-boxy spaces, a happening bar, restaurants and buzzing nightlife – a place where people can make new connections, refresh and recharge themselves. There are nooks for modern gizmos, well-planned storage spaces, a lively casual lounge – Z Bar, and many extras.
Drawing from The Park’s design spirit, the concept envisions an interactive series of buzzing spaces using the best of contemporary design, with creative and playful interiors, multifunctional spaces, great restaurants, bars and vibrant nightlife.