Experience pioneering e-mobility at Ambiente: The Swedish manufacturer of electric performance vehicles Polestar is the mobility partner of Ambiente. At the leading international consumer goods trade fair, the electric car brand will present the innovative Polestar Precept concept car and offer visitors test drives of the fully electric Polestar 2. At Ambiente, Polestar is honoured with two of the coveted German Design Awards at the opening of the fair.
The Swedish company Polestar is the official mobility partner of Ambiente and will be presenting its ultra-modern and environmentally friendly electric vehicles at the world’s leading trade fair from 03 to 07 February 2023.
“As a brand, we stand for design, innovation and sustainability,” says Marlene Freienstein, Head of Marketing at Polestar Germany. “Ambiente is an ideal platform for us to position ourselves further in the premium segment and to tap into new customer groups who share the same interests and values. To further drive the shift towards electric mobility, as many consumers as possible need to experience it for themselves. That’s why we invite all visitors to the show to try out our Polestar 2 for themselves.” At Ambiente, Polestar receives two German Design Awards in recognition of the Swedish car manufacturer’s outstanding design language and communication. The Polestar Precept vehicle concept, which is exhibited on the grounds, receives the Gold award. The so-called Polestar Spaces are also honoured with a Special Mention in the Retail Architecture category.
Today, sustainability is a worldwide social and economic core topic with enormous scope and significance – in parallel, the Frankfurt consumer-goods fairs are also moving the meta-topic further into their focus. “At Ambiente, the spotlight is on the various facets of sustainability – because we are convinced: sustainability is an integral part of design. With Polestar as a pioneering driver of the development of sustainable mobility solutions, we have a strong partner at our side. We are looking forward to present trend-setting solutions together with Polestar at Ambiente and to make e-mobility a tangible experience,” says Julia Uherek, Vice President Consumer Goods Fairs.
The highest standards of design, innovation and sustainability are reflected in the product portfolio of the Swedish electric brand, which currently includes three high-performance, all-electric cars: In addition to the strictly limited Polestar 1 as a hybrid GT and the all-electric Polestar 2, Polestar 3 – the company’s first electric performance SUV – was unveiled in October 2022. Continuing the shift towards electric mobility, visitors to Ambiente can experience the Polestar 2 for themselves in a test drive.
The company has set itself the goal of reducing its climate impact with every new model and producing a truly climate-neutral car by 2030. The Swedish car manufacturer’s visions of the future are united in the Polestar Precept, a concept vehicle that will be exhibited in the Portalhaus next to Hall 11 as part of Ambiente. The concept vehicle serves as the basis for the Polestar 5, which is to be launched on the market in 2024.
From February 2023, Ambiente will be held at the Frankfurt exhibition centre at the same time as the leading international consumer-goods fairs Christmasworld and Creativeworld.
