In hospitality design, flooring must work harder than almost any other surface. It needs to perform under constant footfall, support the overall design narrative and maintain its appearance long after opening day.
To mark 50 years of design-led excellence, Havwoods has redefined one of its most recognisable wood floors as Signature50. A long-time favourite which has been specified across a broad range of hospitality settings, it is widely regarded as a go-to solution for projects that demand both beauty and reliability.
Known for its distinctive smoky grey tones that drift effortlessly from warm to cool. This beautiful flooring is created through a traditional smoking process, the natural and varied golden-grey hues ensure that every installation is truly individual, with depth and character that cannot be replicated.
From a technical perspective, Signature50 is designed to perform in demanding commercial environments. The high-performance engineered construction provides excellent stability and longevity, making it well suited to busy hospitality settings. It is suitable for installation over underfloor heating and is made exclusively in Europe, ensuring consistency, quality craftsmanship and dependable supply.
“Hospitality floors need to withstand high footfall while still delivering design-led aesthetic. Products like Signature50 are popular because they offer reliability and longevity without compromising on design.”
Kasia Lovell, Highstreet Project Director, Havwoods
Available in both plank and pattern formats, Signature50 offers designers flexibility in layout and expression, making it easy to tailor the floor to suit the character of each project. For hospitality spaces that require a timeless wood floor with proven performance, Signature50 remains an instant classic.
For more information visit www.havwoods.com/uk/signature50
