100% Design is regarded by many as the commercial heart of London Design Festival. It is the UK’s largest design trade show with more than 200 exhibitors and over 26,000 visitors with spending power exceeding £3.4 billion.
This year will mark the 22nd edition of the show, which has become known for its blend of high quality national and international exhibitors, as well as its special focus on emerging brands.
The show will feature a strong line up of specially commissioned installations, which reflect both conceptually and physically this year’s theme of ‘experience’.
Each installation will play on the senses to map a multi-sensory journey through the show, allowing visitors to immerse themselves in contemporary product design.
At the heart of the show is the Central Bar, a key networking hub during the design festival, which will consist of a stream of stunning uprights with colour scales.
There’ll be a second bar in the upstairs area of the Design & Build section called The Materials Cloud. Studio Glowacka designed it using interlocking hexagons, inspired by the modular toys of the 1970s.
Design icon, Ron Arad, has created a lighting sculpture with OLED light panels by LG Display and flooring manufacturer Hakwood presents a 15m long trail called ‘Design Path’ which explores vibrations and water patterns.
Another highlight is the high-profile talks programme, curated by the Design Museum as part of their ‘on loan’ campaign, with activity out and about in Kensington until the museum opens there on 24 November 2016.
It includes keynotes by Asif Khan, who will open on the show on 21st September, Afroditi Krassa who will talk about what experience has taught her about hospitality design and WGSN, who will outline the trends in interiors for S/S 2018.
A separate talks programme sponsored by RIBA Appointments will be presented in the Forum, with a focus on professional development.
Be sure not to miss LuxuryMade, a new show dedicated to contemporary decorative interiors that will be staged alongside 100% Design in the exquisite Pillar Halls at Olympia, some of which has been hidden from public view for more than 20 years.
You can register here.
