Longtime Hospitality executive, Dallas Chapman, has been named to the position of Vice President, General Manager – Bernhardt Hospitality.
In his new role, Chapman will lead the hospitality team, formulating and executing divisional strategy across all functional areas, including sales, marketing, product development and project management.
Chapman will report to Rountree Collett, Chief Operating Officer. “We are very excited to have Dallas lead our Bernhardt Hospitality division into its second decade. We have accomplished a lot already with the support of some wonderful clients and partners, establishing a reputation for impeccable guestroom seating and casegoods. Under Dallas’ leadership, we can continue to increase market share and share of mind in a direction consistent with the Bernhardt brand.”
Most recently Chapman served as Senior Vice President for sales at Kravet Contract, selling all product categories into commercial channels. Prior to that, he served as an officer at several flooring companies with responsibilities in both the hospitality and retail channels, covering domestic and international markets, including 3 years at OW Hospitality and 15 years at Beaulieu America.
“I’m excited about joining Bernhardt Hospitality and having the opportunity to lead this division. Bernhardt Furniture Company is a leader in residential, contract, and hospitality furnishings, which creates a unique competitive advantage that allows the company to succeed in any economic environment. This company’s rich history of quality, design, and innovation gives us a tremendous springboard for even more growth in the hospitality channel. I look forward to working with all of our valuable team members and customers to ensure that Bernhardt Hospitality is always the preferred choice for casegoods and upholstered furniture.”
