Chatrium Phuket Rawai has officially opened along one of Phuket’s last remaining stretches of undeveloped coastline, where the Chao Lay fishing community continues to safeguard its rich maritime heritage.
As the flagship expression of Chatrium’s reimagined brand identity, the 304-key resort reflects the group’s belief that the most meaningful luxury is ease.
Designed by dwp in collaboration with Foreign Policy Design Group, Chatrium Phuket Rawai tells a sensory story inspired by Phuket’s coastal landscapes and maritime traditions. The resort’s location within one of the island’s oldest Chao Lay communities is central to the guest experience, creating endless opportunities for cultural immersion, starting with the arrival experience.
The lobby, designed to evoke the feeling of descending into a tranquil coral reef, is draped in soft aquatic tones, flowing timber forms and reflective water features. Throughout the resort, traditional Toei Panan weaving patterns, developed in collaboration with local design studio Sarnsard, appear in screens, furnishings and decorative accents, while hand-finished timber and naturally veined stone echo the textures and forms of the surrounding coastline.
Drawing inspiration from the changing colours of the Andaman sky, the interiors of the resort’s 304 rooms, suites and villas reflect the journey from sunrise to dusk through hues of warm sunset orange, deep ocean blue and soft twilight purple. From spacious Deluxe Rooms and Two-Bedroom Suites to exclusive Beachfront Pool Villas, every accommodation category incorporates bespoke Toei Panan woven elements, tactile furnishings and spa-like bathrooms, creating a refined residential atmosphere.
Younger travellers can channel their spirit of discovery at Kalui Kids’ Corner & Bar, where marine-inspired storytelling, creative workshops and interactive play encourage curiosity and imagination. For meetings, celebrations and social gatherings, The Sail accommodates up to 250 guests in a design-led venue inspired by the graceful curves of Chao Lay boat hulls.
“Rawai has always possessed a character distinct from the rest of the island,” said Richard Adrian Mehr, General Manager, Chatrium Phuket Rawai.
“Generations of Chao Lay families have lived in close connection with the sea, and it is their warmth, resilience and deep appreciation for life’s simple pleasures that we aspire to bring into the guest experience. At Chatrium Phuket Rawai, we wanted to honour that spirit by creating a place where guests can slow down, feel genuinely cared for and discover the ease of Jai Sabai for themselves.”
