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European disruptor 25hours gets ready to make its mark on the Middle East with Dubai debut

Nyall McCurrachBy Nyall McCurrach5 August 20213 Mins Read
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Unlike anything the city has ever seen, 25hours Hotel One Central is set to be a thrilling assault on the senses. A fun and vibrant property with a wonderfully welcoming aura- a real place, intended for real people to come as they are! Getting ready to finally throw its doors open in Q4 2021, 25hours will make your stay one to remember, transporting you to an exhilarating playground that feels like it’s almost home. The very first 25hours hotel to launch in the Middle East, the highly anticipated Dubai outpost will celebrate and champion individuality, reverberating the mantra that 24 hours is simply not enough!

Overlooking the Museum of the Future and boasting 434 rooms and suites, 25hours Hotel One Central tells the region’s story through its interiors, combining the ancient traditions of the Bedouins with a progressive, forward-thinking design and a nod to the future. Impactful, breath-taking and phenomenal design awaits at the UAE outpost.

Masterminded by interior design firm, Woods Baggot, elements of tales where the traditional meets the modern are intricately woven and exhibited floor-by-floor, creating an entirely contemporary narrative, promising a truly one-of-a-kind experience. Prepare to be electrified!

Offering a unique take on co-working spaces, 25hours Hotel One Central provides an inviting space fully equipped with a modern ‘open’ pantry concept to encourage a community feel, allowing local heroes to connect with the well-travelled. A paint and pottery studio, podcast recording room and record decks also add another stellar dimension to the offering in true 25hours style.

Additionally, 25hours Hotel One Central has partnered with MINI to allow guests with a sense of adventure the opportunity to get out and explore the city on their own terms.

If an epic culinary and nocturnal adventure is what you’re looking for, then rest assured 25hours Hotel One Central will not disappoint. A plethora of fantastic spots awaits, each one promising to leave its own distinct mark on everyone who ventures inside. Dining experiences include ERNST – a traditional Bavarian beer garden, Tandoor Tina for Northern Indian cuisine with a British twist, Nomad Day Bar by Dubai-based cult coffee roasters, Nightjar and the super popular Berlin import, Monkey Bar.

“25hours Hotel One Central is the most exotic 25hours project I have experienced so far.” Said Christoph Hoffman, CEO 25hours. “From the beginning of this adventure our aim was to create a new Dubai experience of hospitality. Actually we want it to become the living room, the party cellar, the speak easy, the romantic hide-a-way for lovers as well as the place for relaxed and creative business meetings, inspirational various spaces, a fun rooftop for visionary thoughts and views. A new home and playground for the local community and of course travelers from all over the world.”

With 12 unique hotels in nine cities including Berlin, Paris, Zurich and Vienna, 25hours isn’t about making you feel at home with familiar surroundings and a uniform aesthetic. 25hours is anything but ordinary and resting on the laurels of mediocrity will not do! Instead, it will thrill, surprise and delight with dynamic interiors, an unparalleled vibe and a brilliantly unconventional approach to ensuring an unforgettable adventure for every guest. What happens in the desert stays in the desert after all!

www.25hours-hotels.com/en/hotels/dubai/one-central 

Previous ArticleThree talented RPW Design alumni join AD Associates
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Nyall McCurrach

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