Doellken will show its innovative edging at the NEC-based W14 exhibition this autumn. The event – which will run from 5-8th October – combines technology, materials and components in one large event for manufacturers.
A central theme of W14 is its concept of Make the Difference, which tunes into the push for furniture manufacturers to inject product differentiation to their offerings. UK manufacturers are increasingly competing on a world stage by integrating good design into all components of their products. Doellken provides a quality example of a supplier able to offer off-the-shelf design concepts which can be completely individualised.
Doellken’s digitally-printed edgebands can, for example, be used as striking advertising space. The tailor-made designs can be supplied in quantities as little as 50m per order.
Applications for digitally-printed edgebands range from the construction of bespoke furniture to commercial interiors. The product can also be used to reflect logos and brand identites at a wide range of installations for events and exhibitions.
The digital edgeband concept transforms a utility component into something which can utilise design as an expression of personality and emotion into a product. As such, it may well be seen outside of the more obvious commercial environments.
Doellken’s digitally-printed edgebands is typical of the game-changing product that can be seen across the halls at W14.
Sven Schürfeld, product manager of Digital Edge at Doellken, says: “This is the important show for our sector in the UK, and we look forward to meeting the market there to show them our products face to face.”
Through the Make the Difference campaign, W14 is using its premier UK exhibition space to provide an important outlet for worldwide suppliers to show to the UK market.
W14 has discovered that most UK manufacturers, especially the growing micro-manufacturing content, are not inclined to visit the big European shows. Many will, however, not miss the opportunity to see this type of business-changing product at the UK national show – especially in the mood of an increasingly-confident UK market.
