The fifteenth edition of the Fuorisalone show at Superstudio pià¹ ended a short time ago, and this year featured more than 10,000m² of exhibition space and inaugurated the new Superdesign Show format – a festival on the culture of design attracting over 110,000 visitors in a single week.
Among the most important installations was the ‘Rational and the Emotional Worlds’ presented by Marcel Wanders for LG Hausys. The designer’s aim was to create an impressive setting to explore the wide range of possibilities offered by HI-MACS®.
Fascinating and poetic, the stand mapped out two parallel universes, one of rationality and one of emotion, and left a lasting dream-like impression in the visitor.
At the centre, two slowly moving sculptures acted like mysterious totems. While the space attributed to rationality concerned the actual material, the one given over to emotion represented HI-MACS® in its full artistic and dramatic qualities. Here, the ‘Blooming Universe’ – Marcel Wanders’ signature pattern for LG Hausys – was applied in its full extension.
Complementary furniture blended in perfectly with the surroundings and helped to create a multi-sensory illusionary experience. Transparencies and overlapping layers invited viewers to embark on a fantastic and unique journey. Two majestic sculptures – four metres in diameter, and made of various shades of HI-MACS, including a translucent layer – connected the two environments. Their evocative quality let the material shine in its full potential, creating a truly surprising effect for the viewer.