Ulster has recently completed a project in the Sofitel Dubai Downtown, a brand new five star hotel, with views of the Burj Khalifia, Dubai. Striking bespoke axminster carpets for guest rooms, corridors and public areas were carefully woven at Ulster Carpets’ Northern Ireland factory before being despatched to their glamorous new surroundings.
Ulster worked with Wilson Associates of Dallas, USA, to create a number of different luxurious and contemporary designs which complement the Op Art-inspired interior. Product quality and superior customer service has ensured the demand for Ulster products in the Gulf region has risen significantly since the company first opened a sales office in Dubai in 2009.
“We are delighted with the continued level of growth in the Gulf region and are committed to maintaining this upward trend from our brand new premises within the Jumeriah Lakes Towers, Dubai,” says Nick Coburn, Ulster MD.
“This new office, is just one example of Ulster’s current plans for expansion and development. We are currently undertaking a £30m investment into new technology, including a new dyehouse and energy centre at our Northern Ireland factory, which will further enhance our product offering as well as reducing our carbon footprint.
“These investments will secure Ulster’s position as a premium supplier of bespoke axminster in the world, allowing us to continue servicing prestigious hotels like the Sofitel Dubai Downtown.”
