A total of 350m² of luxury bespoke axminster carpet by Wilton Carpets Commercial now covers the ground and bedroom floors of the historic George Hotel in the bustling market town of Penrith, Cumbria – providing guests with supreme underfoot comfort and highlighting the venue’s colourful design tastes.
Specified by Kate and David Simmons, an interior design team at Frank Whittle Partnership in Preston, and installed by Mark Dixon Flooring, the two new carpets are part of a refurbishment project that has seen the ground floor and selected hotel bedrooms undergo a complete transformation.
David comments: “Part of the family-owned Lake District Hotels group, the George Hotel has built a reputation for providing superb service in beautiful surroundings, so it was imperative that we sourced only the highest quality products during this refurbishment period.
“After selecting wallpaper and fabric, we approached the team at Wilton Carpets Commercial to create designs that would complement the rest of the furnishings and decor, while still delivering an independent style statement.”
Wilton Carpets Commercial’s fast and flexible Flexiweave service was used, which allows customers to create bespoke designs using a selection of colours from a single palette. Rich shades of red, green and gold from the Dimensions colour palette were woven into a traditional tartan patterned carpet, which now graces the hotel’s ground floor communal entrance, bar and restaurant areas.
Layered with a light scroll design, the bespoke carpet has a classical and refined aesthetic, which complements the hotel’s dark mahogany wall panelling and intricate ceiling patterns. In the bedrooms, the oversized paisley Kashmir design from Wilton’s popular FastTrack Virtue collection has been recoloured using the soft cream, taupe and aubergine shades of the Optimum colour palette.
In a performance blend of 80% wool and 20% nylon, the two new bespoke carpets are durable enough to withstand the heavy footfall that the George Hotel experiences.
