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Mercure Oxford Eastgate Townhouse unveils new boutique look

Katie SherryBy Katie Sherry17 August 20152 Mins Read
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Following an extensive refurbishment, the Oxford Eastgate Townhouse Hotel has been transformed into a 4* Mercure Hotel. Located on a quiet street in the centre of Oxford, the hotel is in keeping with the style and heritage of the city, drawing inspiration from local influences, such as the iconic cycling culture of the historical university town. 

The exterior of the hotel is signed with a classic and colourful bike, adding a personalised and welcome touch at the front entrance. Upon arrival guests will be greeted by Mercure Oxford Eastgate’s Townhouse feature wall, a signature statement in Mercure’s flagship hotels. The striking feature wall consists of a classic basket-weave design in a modern monotone print, subtly marrying the ancient roots with the modern practices of the cosmopolitan town.

The reception and lounge area offers a contemporary but comfortable public space with quirky design features adding to the unique character of the hotel. Inspiration has been drawn from the famously studious and academic town with a cosy ‘desk-lamp’ pendant light fixture, as well as a classic feature bookcase. The re-upholstered interior makes guests feel instantly at home with an array of rich fabrics, patterned soft furnishings and timber flooring.

The Mercure Oxford Eastgate Townhouse boasts 64 refurbished bedrooms, including a brand new suite. The newly redecorated bedrooms feature an elegant colour scheme with a muted background and opulent jewel accent colours. This is complemented with an antique mirror effect and traditional furniture with bicycle spoke-inspired details.

Another signature feature of Mercure flagship hotels are the headboards, which exhibit local artwork, images or scenes of the area. The Oxford Eastgate Townhouse headboards display digital prints of punting boats and local statues with an ornate vintage-style frame, again perfectly blending old styles with the new, a running theme throughout the hotel.

The refurbishment also includes an upgrade of the Mercure Oxford Eastgate’s Townhouse dining facilities to incorporate the refined High Table Brasserie and the Library Bar and Lounge.

Previous ArticleAwards launched to find UK’s most stylish hospitality establishments
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Katie Sherry

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