Adam Hope from Tiles Direct discusses how hoteliers can select the right colour palette to suite the style of their hotel …
Stunning interior design is paramount in the world of hospitality. With the increase in visitors looking to book a room online, a hotel’s online photo gallery is becoming just as important as its reviews. Making your hotel stand out from competitors will come down to both excellent service and magnificent decor – so choosing the right colour palette to suit the style of your hotel is not a decision to be taken lightly.
The purity of white is what makes it so closely associated with perfection. White highlights even the smallest area of dirt, so areas decorated in this colour require regular upkeep – and for this reason, people associate white with cleanliness. That’s great news for the hospitality industry, as a clean hotel room is a big contributor to a good customer review.
The harshness of pure white can imply a cool and clinical ambience, so keep white restricted to the washroom if your hotel is striving to be a home-from-home. White bathroom tiles reflect light in these areas and incorporating these hues into an en-suite can significantly brighten up the room, creating the illusion of space.
Pale and interesting
The hospitality industry sees a huge variety of guests, so incorporating inoffensive neutral hues into your interior design will appeal to a wider range of customers. Beige, cream, grey and pale yellows will all promise luxury and tranquility in your hotel. Easy on the eye, these colours create a relaxing ambience and are popular choices for spas and bedrooms.
“The hospitality industry sees a huge variety of guests, so incorporating inoffensive neutral hues into your interior design will appeal to a wider range of customers”
The beauty of these tones is that patterns, accessories and furnishings can easily transform the room into whatever style you require – without the need to redecorate. Decorating walls with muted shades means you needn’t hold back when it comes to flooring either – why not transform this neutral surface into a work of art with intricately patterned floor tiles?
Rich reds and autumnal oranges
Representing energy, passion, fire and happiness, reds and oranges are the perfect choice for any hotel in search of a bold colour scheme. And thanks to deeper and more understated autumnal tones, reds can hold plenty of natural appeal rather than appearing garish – allowing them to perfectly complement natural finishes and wooden furnishings. Alternatively, brighter shades are ideal for replicating exotic Arabian and Moroccan interior aesthetics.
Traditionally bold blues represent power, and it’s not hard to see why when you consider how much attention deep blues demand when cladding walls. For an unobjectionable room design, we suggest sticking the paler blue spectrum – which typically symbolises trust and tranquility. This colour palette will add a bit of variety to a neutral room; and it goes really well with grey tones too, incorporating a touch of Scandinavian style.
Green symbolises the growth and harmony of nature; so for hotel-spas orientated towards health and healing, opting for green tones may seem like a natural choice. Olive and pale green tones are restful colours for the human eye, and go hand in hand with wooden furniture and flooring. Green can reflect the peaceful rolling hills of the countryside too, so it’s an ideal colour choice for rural hotels – seamlessly connecting the interior of the room to the view through the window.
Black is the colour of power. Its elegance and mystery demands attention and can provide a sharp contrast to any colour. In a hotel room, where natural light may be limited, it’s often wise to keep the use of black to a minimum. Rather than combining black with strong palettes of red or orange, black can set off a monochrome design and creates a simple yet stunning ambience in communal areas.
“Rather than combining black with strong palettes of red or orange, black can set off a monochrome design and creates a simple yet stunning ambience in communal areas”
Whether you’re looking to renovate a tired property or give your business a boost, you choice of colour can play an important part in your guests’ experience – setting the tone for both their stay and your hotel’s brand.