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Jacu Strauss leads restoration of Pulitzer Amsterdam

Katie SherryBy Katie Sherry11 November 20153 Mins Read
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The newly-restored Pulitzer Amsterdam has now announced its launch date as February 2016 – bringing a new interior design to the hotel that showcases the building’s heritage and architectural splendour.

This follows a phased restoration of the former 45 year-old Hotel Pulitzer to reposition its 25 interlinked Golden Age canal houses as one of Amsterdam’s leading luxury hotels.

Exceptional craftsmanship has been demonstrated to enhance the 400 year-old canal houses set in the heart of the Amsterdam UNESCO World Heritage canal district. The buildings’ modern influences have been stripped back to reveal their hidden beauty and provide the canvas for the new design concept, which combines historical elements with contemporary style.

From trade merchants to flamboyant Dutch aristocrats, past inhabitants of the canal houses have inspired the rich character of the hotel to bring through the traditional essence of the Dutch capital.

Leading the intensive project is creative director, Jacu Strauss. Formerly a senior designer at Tom Dixon’s Design Research Studio, Strauss has led projects including Barbecoa for Jamie Oliver, McCann Erickson’s head office in New York and Mondrian London at Sea Containers.

“There is a real understated sophistication about Amsterdam and I have loved immersing myself in the city to influence my visions for the hotel,” says Jacu. “Pulitzer Amsterdam is the ideal place to start exploring the Dutch capital, each canal house has its own story to tell and I am proud to be instrumental in bringing these to life.”

In a phased restoration, February will see the unveiling of the authentic new look across areas including Pulitzer’s Bar, new restaurant Jansz, meeting and event spaces, and 80 guestrooms on the Keizersgracht canal side of the hotel.

The rooms and suites will present original elements such as beams and fireplaces, accompanied by an eclectic mix of rare pieces of vintage furniture and modern items from renowned Dutch designers, brass detailing, and headboards reflecting the gables of each canal house. After a day’s exploring in the capital, each guest can enjoy the use of Le Labo amenities, a bike repair set, individual climate control, free wifi and LCD flat panel television.

The second phase of the restoration will begin in February and culminate in Autumn 2016 when the second wing will open to guests on the Prinsengracht canal side, marking the Grand Opening. Once complete, the hotel will feature 225 guestrooms and suites with a lead-in rate of £235.

“Our future lies in our past, we want to stay true to our roots and celebrate the history and heritage of the canal houses – the hotel’s maze of secrets and surprises are what makes Pulitzer Amsterdam unique,” says Alexander van Gastel, general manager of Pulitzer Amsterdam.

“We are excited to reveal the new look to loyal guests and to welcome new visitors to join us on our journey.”
 

Previous ArticleSlovenia’s capital set to welcome InterContinental Ljubljana
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Katie Sherry

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