One Leicester Street – the latest project from Singaporean hotelier, Peng Loh, and chef patron, Tom Harris - officially opened in London’s Chinatown today. Part of the Unlisted Collection, the hotel is located at the former St John Hotel site in the heart of Chinatown – joining six boutique hotels and 12 restaurants located in Singapore, Shanghai, London and, soon to be launched in 2014, Sydney.
“I’m pleased to be bringing the Unlisted Collection to Soho and Chinatown,” Peng Loh says. “One Leicester Street will offer guests exceptional quality within a relaxed environment. We want the bar and restaurant to become a local hub for the neighbourhood as well as our guests, and look forward to welcoming everyone down to see the new space.”
The interiors of the 15-room hotel – which features a bar and restaurant – have been designed by Universal Design Studio, which comments: “Universal Design Studio is delighted to work with Unlisted Collection and Tom Harris in creating a new spatial identity for One Leicester Street. We have crafted a fresh look for this iconic site through the use of soft colour palettes, bespoke lighting and quality furniture pieces that provide comfortable, luxurious places for enjoyment.”
A Practice for Everyday Life was in charge of the hotel’s branding: “Our aim was to create a brand identity for One Leicester Street whose reach extends beyond a name or logo, and permeates through every part of the hotel and restaurant – from details such as the luggage labels and specially-commissioned menu illustrations, to handmade staff uniforms and painted typographic signage on the walls and doors.
“It has been a pleasure working with Tom Harris and Unlisted Collection to identify the right collaborators and realise their vision for One Leicester Street, and we have developed the brand through working with talented experts from other disciplines – including interior and spatial designer, Universal Design Studio, illustrator, Sister Arrow, and clothing brand, Comradettes.”
One Leicester Street will be headed by Tom Harris, who was previously head chef of St John Chinatown, where in 2012 he gained a Michelin star. Offering the best of British produce, Harris’ daily changing lunch and dinner menu will allow guests to share dishes and step outside the more traditional starter, main course and dessert format.
