Milan Design Week was yet another opportunity for Hi-Macs to stamp its influence and to prove its place as the most versatile hi-tech material on the market, adapting to an endless variety of projects.
The next generation acrylic stone brought to life Karim Rashid's visionary concepts in his Sparkle Krib design, an evocative installation at the Temporary Museum for New Design in collaboration with LG Electronics.
This dream-like, animated living space literally lit up the Tortona circuit of the fringe show. The stunning installation gives us a fresh angle on modern living environments, breaking down architectural barriers and incorporating furniture into a continuous structure with an organic feel and high visual impact.
Hi-Macs was also the perfect material for a project in a more strictly technical vein. It formed part of Poliform Varenna's AdaptLiving kitchen prototype, designed by Politecnic of Milan, to be used by people with limited mobility.
The next generation acrylic stone also featured in a range of other designs at the 2014 main and fringe shows: furniture, with the Balance Lounge Chair by Pure Design; high technology instruments, with Cobra by Archi(Struc)tures DesLAB, bathroom accessories with the EllenbergerDesign project and Rifra's items Box, Smooth, Bowl and Adam lamp and kitchens with the decorative Zen hood for Novy, the Mod.Progetto Sistema by Ar-Tre and the Volare system by Aran Kitchens.
Available in approximately 100 colourways, Hi-Macs is capable of reproducing the hard, cold tones of minerals and earth, but also fresher, more fashionable shades like the ones designed by Karim Rashid for the new Sparkle collection.
“Hi-Macs by LG Hausys is an outstandingly high quality material that offers designers and architects the optimum technical performance and almost endless possibilities, allowing them to create exciting spaces and projects," says Alex Kim, Hi-Macs product manager, LG Hausys Europe.
"Today, people are looking increasingly for a holistic experience in their own living space and working in partnership with LG Electronics Italy on the Sparkle Krib stand allowed us to offer visitors an interactive multimedia vision of a living space, making it even more absorbing and interesting for them.
"All of the LG group's products are designed to complement each other and they are all produced with the same aim of making life better for people. To be able to display them together in the same space is a great opportunity for us."